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Chris Wood. The potential for reaching customers through RMNs is real, which is why there’s so much interest in them. Without common standards, each network remains its own walled garden. […]
by Laurie Sullivan. In-store retail media consists of digital screens, printed and static ads, audio, connected shopping and experimental ads, but non-digital in-store retail media, which are printed and static ads, and experiential offerings such as product sampling are not included in the in-store standards. […]
Peyton Bigora, Staff Reporter. Despite retail media’s rapid growth in recent years, nailing down standardized measurement metrics is a “slow journey everyone’s taking,” Foster said, adding that it can be challenging for retail media networks to avoid getting stuck on strategies in a time when the space is constantly evolving. […]
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Mesmerize, an MJH Life Sciences brand, and a leader in patient education at the point of care, announced a new partnership with K-VA-T Food Stores, Inc., the parent company for Food City. With 157 retail locations, Food City operates full-service grocery stores and pharmacies in Kentucky, Virginia, Tennessee, Georgia, and Alabama. […]
by Florian Rotberg. Last week, The Hague city council approved a comprehensive ban on outdoor advertising for fossil fuel-based products and services. Starting next year, campaigns for cars, flights, cruises, and petroleum-based products will no longer be allowed on analog outdoor surfaces or free-standing digital screens in public spaces. […]
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Billboard Insider’s take: Lamar prevailed but could have avoided a lengthy legal fight if it had not threatened a client in good standing about a much smaller bill to an unaffiliated company. In 2010, Modifications of America (“Modifications”) signed contracts to advertise on Lamar Advertising billboards. The advertising ran from June 21, 2010 to September 30, 2010. […]
