3 retail media trends in 2024: Search holds its value, while competition heats up
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Lamar, OUTFRONT and Clear Channel Outdoor have done only $45 million in acquisitions during the first half of 2024, down from $81 million in acquisitions the first half of 2023 and $508 million in the first half of 2022. […]
The Red Bull F1 racing team has had a LOT of success in recent years (though McLaren really coming on now) and that success ... […]
Retail-centric all-in-one display company Bluefin has an interesting case study online about helping a manufacturer get noticed in store, and thinking through the fine ... […]
The Polish digital OOH media company Screen Network has started branding its big media facade on the main entry to an urban shopping centre ... […]
The organization that runs London, England’s vast, multi-modal public transport network – Transport for London (TfL) – is sticking with its existing media partners ... […]
Kevin McGurn, T-Mobile’s VP and head of sales, marketing and distribution. We wanted to first and foremost connect our own screens in 12,000 stores that are all around the United States for T-Mobile and Metro. But the fact is, there are very few standards today as the media landscape is fragmented, starting with television and into every other line item on a plan. […]
Martin Fridson, editor of Forbes/Fridson Income Securities Investor. Lamar Advertising Co. (LAMR) is one of the largest outdoor advertising Real Estate Investing Trusts (REITs) worldwide, with more than 363,000 displays across 45 US states and Canada. […]
Andy Goodman, Age Advertising. The size of the easement will vary depending on the design of the structure. On a 14′ by 48′ back-to-back structure, I would recommend a minimum easement length of 50′ or more. […]
Does your organization have a large-scale digital display or AV rollout on the horizon? At Insight Financial Services we offer the most flexible and competitive financing offerings in today’s market, allowing you to achieve your goals without any upfront cost. Leverage the power of our leasing options to turn your digital display and audio-visual equipment goals into a reality. The verticals we cover are Education, Enterprise, Sports and Entertainment, Food & Beverage, Retail, Hospitality, Healthcare and SLED. […]
A few years ago some big US college football teams started adding digital to their blinged-out locker rooms and training facilities, and it is ... […]
The QUAD's LED videowall is a captivating digital art centerpiece, enhancing lobby aesthetics for the uptown Dallas neighborhood. The post SNA Displays’ LED Videowall Transforms The QUAD’s Lobby in Uptown Dallas appeared first on Commercial Integrator. […]
Cancom ranks first in the entire DACH region, followed by Heinekingmedia in second place and P.O.S. The Instore Experience, the digital signage brand of Radio P.O.S., in third place. The complete ranking of the 35 largest integrators in the DACH region is available in the invidis Yearbook 2024. […]
By Michael Bürgi. With retail media networks continuing to attract a significant increase in media dollars from endemic advertisers — one estimate from eMarketer puts omnichannel retail media spend in 2024 at just under $60 billion — there’s one part of the business that’s been almost overlooked. Ironically, it’s the part of the business that’s been around longest: in-store media. […]
By Peyton Bigora. Currently, 84% of retail sales continue to occur in-store, making the potential of in-store retail media more crucial than ever before, according to a July report from in-store advertising provider Vibenomics. […]