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WASHINGTON, DC, November 21, 2024 -- Out of home (OOH) advertising revenue increased 4.3% in the third quarter of 2024 compared to the previous year, accounting for $2.04 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). […]
Outsmart, the trade body for the Out of Home (OOH) advertising industry reports spending in 2024 has reached £1bn, an increase of 12% compared to the same period last year. Revenue for the third quarter was up 4.4% totalling £361 million, with Digital OOH revenue up 7.7%% year-on-year and accounting for 67% of total spend. […]
by Antonia Hamberger. Despite a flat market, sentiment in the digital signage industry has turned more positive in Q3: Hopes for Q4 are high, but not everyone will emerge happy from this year. Key insights from the latest DBCI survey. The digital signage market has shown little growth in 2024 so far. […]
Gautam Bhirani, Managing Director, Eyetalk Media Ventures. Adoption of DOOH advertising has been slow, limited by entrenched practices and systemic challenges. Gautam Bhirani, Managing Director of Eyetalk Media Ventures, shares his views on the current state of AdTech in India’s OOH sector and the way forward. […]
Pre-owned screens could be a solution to cutting project costs and boosting sustainability. But would companies actually use them? We asked digital signage businesses to rate the potential for refurbished hardware. […]
Guest Post: Florian Rotberg, invidis New details emerged this week about Google’s multi-year plan to merge Android and Chrome OS. While the primary focus ... […]
Austin, TX-based start-up Grocery TV says a new deal with an east coast US regional grocer will get the company’s overall installed base past ... […]
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While Taiwan’s E Ink is making a big push into color e-paper and more sophisticated products for digital signage and DOOH applications, a much ... […]
By Bill Duggan, EVP, ANA. 7. Evolve from demographic data to purchase data: Purchase data from retail media is significantly more efficient at predicting consumer lifestyles and interests than demographics. You are what you buy. […]
In a WOO keynote, Ströer co-CEO Christian Schmalzl identified DooH as a key reason for the growth of outdoor advertising. However, the traditional strengths of OoH must always be taken into account. Schmalzl noted that digital is becoming more and more important, but classic OoH should still be taken into account Here are three points he emphasized in his presentation. […]
