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As the countdown to Christmas begins and shoppers start ticking off their lists, the opportunities for brands to make an impact are immense. […]
It’s that time of year again, as marketers are putting the final touches on their media plans for next year and looking to wrap up their Out-of-Home media budget optimization. As Out-of-Home specialists, we know all too well that OOH is often left until the end of planning and usually only receives a very small portion of the budget compared to its flashier cousins. […]
One indicator of the relative health of the display tech sector would be how much manufacturers are spending on equipment, and by that measure, ... […]
Out of home (OOH) advertising revenue in the U.S. increased 4.3% in the third quarter of 2024, nudging past $2B, reports the Out of ... […]
The host of the 2034 Men’s World Cup has not been officially decided, but there is little doubt. Saudi Arabia is the sole bidder, and its selection in December 2024 is almost certain. The country has already outlined plans for eleven new World Cup stadiums, that – if built – would far surpass all of today’s modern sports arenas. […]
SignValue has prepared the following analysis of Lamar Advertising’s 3rd quarter 2024 financials. […]
I don’t tend to write many posts about new hires because based on analytics, not that many readers seem to care. But once in ... […]
The Chinese display manufacturer Muxwave will soon have another high-profile reference case for its in-window LED mesh displays – the windows of a new ... […]
German language content partners invidis have released the findings of its latest quarterly Business Climate Index, suggesting market sentiment is improving, even though actual ... […]
One of the big challenges of growing a company through acquisition is harmonizing a bunch of solutions developed by the different sister-in-law companies and ... […]
Liseanne Gillham, VP Marketing. Since the last audit, Broadsign has further impoved its sustainability performance. Broadsign’s 2023 annual emissions were estimated at approximately 898 metric tonnes of carbon dioxide equivalent (CO2e), representing an 18% year-over-year reduction. […]
WASHINGTON, DC, November 21, 2024 -- Out of home (OOH) advertising revenue increased 4.3% in the third quarter of 2024 compared to the previous year, accounting for $2.04 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). […]
Outsmart, the trade body for the Out of Home (OOH) advertising industry reports spending in 2024 has reached £1bn, an increase of 12% compared to the same period last year. Revenue for the third quarter was up 4.4% totalling £361 million, with Digital OOH revenue up 7.7%% year-on-year and accounting for 67% of total spend. […]
by Antonia Hamberger. Despite a flat market, sentiment in the digital signage industry has turned more positive in Q3: Hopes for Q4 are high, but not everyone will emerge happy from this year. Key insights from the latest DBCI survey. The digital signage market has shown little growth in 2024 so far. […]
Gautam Bhirani, Managing Director, Eyetalk Media Ventures. Adoption of DOOH advertising has been slow, limited by entrenched practices and systemic challenges. Gautam Bhirani, Managing Director of Eyetalk Media Ventures, shares his views on the current state of AdTech in India’s OOH sector and the way forward. […]
