Tuesday, October 22, 2024

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Monday, October 21 Mon, Oct 21

Friday, October 18 Fri, Oct 18

Most retailers and banks don’t track the effectiveness of digital signage: Jean-Pierre Lacroix (Retail Customer Experience)

Daniel Brown, editor of Digital Signage Today, interviewed Jean-Pierre Lacroix, president and chief strategy officer at SLD, a strategic design agency based in Toronto and Shanghai. Lacroix shared insights from more than three decades of experience in the evolving world of banking and retail digital signage. […]

retailcustomerexperience.com
Fri, Oct 18 at 9:11 AM

Roadblocks to DOOH advertising growth: identity crisis, fragmentation and lack of measurement, trust (The OOH Insider podcast, 8:14)

In this video, we’re breaking down the biggest roadblocks keeping DOOH from reaching its potential: 🧭 Identity Crisis: Is it a billboard or trying to be connected TV? 📊 Fragmentation: The landscape is so divided, media buyers don’t know how to handle it. 💡 Transparency Issues: Ad networks sometimes blur the lines between DOOH and connected TV inventory, creating distrust. […]

theoohinsider.com
Fri, Oct 18 at 12:10 AM

Thursday, October 17 Thu, Oct 17

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