Thursday, April 10, 2025

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Wednesday, April 9 Wed, Apr 9

Northeast Grocery installs digital signage in 300 stores (Progressive Grocer)

Emily Crowe. Northeast Grocery, parent company of Market 32, Price Chopper and Tops Friendly Markets, is bringing in-store digital signage to its stores in an effort to give brands new ways to engage with high-intent shoppers. Through a new partnership with Grocery TV, the food retailer will roll out digital screens in nearly 300 stores across its six-state footprint. […]

progressivegrocer.com
Wed, Apr 9 at 11:38 PM

Superdrug deploys 500 digital screens to enhance shopping experience at stores (Retail Times UK)

Approximately 500 high-tech, digital screens are being rolled out across Superdrug stores up and down the country, in a bid to digitalise the retailer’s bricks and mortar estate and serve customers’ tailor-made content. The new digital screens will enable Superdrug suppliers to target the right customer, with the right advert, at the right time. […]

retailtimes.co.uk
Wed, Apr 9 at 10:47 PM

IAB New Zealand’s Programmatic DOOH Buyer’s Guide 2025 can be useful for buyers in other countries (IAB New Zealand)

The 2025 Buyer's Guide remains a comprehensive reference guide for advertisers and agencies new to programmatic DOOH, as well as a resource for more experienced buyers to keep up to date with the latest developments. The 2025 Buyer’s Guide covers: ☑️ Key buying considerations, creative approaches and targeting opportunities. […]

iab.org.nz
Wed, Apr 9 at 10:44 PM

Following complaints, EU simplifies reporting requirements for signage sustainability claims (Invidis)

by Daniel Oelker. The current reporting directive has been very demanding to comply with, both in terms of time and costs for external consultants, in-house sustainability specialists and additional audit procedures. The revision proposed at the end of February is intended to “protect SMEs from excessive sustainability reporting”, according to the Commission. […]

invidis.com
Wed, Apr 9 at 7:06 PM

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