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A quote from the DPAA Global Summit: Consolidation within the DOOH industry “will hit an apogee in 2026” (MediaPost)

The conference attracted over 1,000 attendees according to the organization. Leaders from General Motors, Colgate, Danone, Mastercard and others spoke at the event. Barry Frey: “Where others are talking about ecommerce, DPAA members are innovating and reaching consumers on the path to purchase and at the point of purchase all in our phyical world! […]

mediapost.com
Thu, Oct 17 at 4:46 PM

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Retail media networks and AI are among the top 9 trends in grocery retail industry in 2024 (Shopify)

Retail media helps you promote products on a retailer’s platform through onsite product ads, offsite displays, and in-store promotions. And it’s a fast-growing channel—the retail media network (RMN) market was valued at $45 billion in 2023. […]

shopify.com
Thu, Oct 17 at 4:38 PM

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A key difference between in-store retail media and DooH displays (Invidis)

by Antonia Hamberger. In-store screen networks are transaction-based instead of audience-based. With in-store campaigns, brands can directly measure their Return on Ad Spend (ROAS) using the retailer’s checkout data and tracking tools. […]

invidis.com
Thu, Oct 17 at 4:31 PM

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What would be the impact of increased US trade protectionism on digital signage? (Invidis)

by Florian Rotberg. The digital signage industry, which primarily sources its products from Asia (China, ASEAN, and increasingly India), would face additional challenges under a Trump administration. Punitive tariffs could raise the cost of importing displays, LEDs, media players, and similar products. […]

invidis.com
Thu, Oct 17 at 4:28 PM

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US Transit Ridership Up 6% but Still Below Pre-covid (Billboard Insider)

Billboard Insider’ take: We suspect the covid-inspired work from home trend is behind this. Even though most companies want employees back in the office, many employees are home 1-2 days a week. No wonder OUTFRONT has taken more than $500 million in impairment charges against the value of it’s transit business.If a transit user home offices 1 day a week, transit ridership will be down 20%. […]

billboardinsider.com
Thu, Oct 17 at 4:25 PM

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Australian OOH industry revenue grows 10% to $315 million (Adnews)

Digital OOH (DOOH) revenue accounts for 74.5% of total net media revenue year-to-date, an increase over the recorded 72.4% for the same period last year. Year-to-date net revenue has increased 8.75% from the same time in 2023 and is $908.2 million. […]

adnews.com.au
Thu, Oct 17 at 4:22 PM

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Chicago Highway Billboards Hacked; Ads Swapped For Anti-Semitic Messages

Let’s assume the IT team at Outfront Media is CLOSELY reviewing its software security in the wake of a hack Wednesday of several digital ... […]

sixteen-nine.net
Thu, Oct 17 at 4:20 PM

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Another Hologram-ish Shower Stall Product Surfaces, But Done A Bit Differently (16:9)

The huge GITEX tech trade show is on right now in Dubai and among the acres of bling – it’s Dubai, so there’s no ... […]

sixteen-nine.net
Thu, Oct 17 at 9:41 AM

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Wi-Charge Adds A 9-Inch Shelf-Edge Display To Its Battery And Cord-Free Product Line (16:9)

The Israeli tech firm Wi-Charge has added a 9-inch flat panel display to its product line – larger than earlier models but like those, ... […]

sixteen-nine.net
Thu, Oct 17 at 8:35 AM

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This LED Ad Display Flies Around (16:9)

Airplanes have been towing printed advertising banners across city skylines for decades, so it was inevitable that someone would develop a service that uses ... […]

sixteen-nine.net
Thu, Oct 17 at 8:02 AM

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Out Of Home Giant JC Decaux Now Rating Environmental Friendliness Of Its Ad Faces (16:9)

The French media company JC Decaux has developed and introduced an “Eco Design Index” that reflects the environmental friendliness of its street-level ad displays ... […]

sixteen-nine.net
Thu, Oct 17 at 5:46 AM

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How Videotel’s Roots In Digital Signage Media Players Trace Back More Than 40 Years

There are not a lot of companies that have been involved in what we now call digital signage for 44 years, but Videotel has ... […]

sixteen-nine.net
Thu, Oct 17 at 5:25 AM

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Photos: Here’s A Look At That Solar-Driven Color Billboard Tech (16:9)

Here are some photos I asked for that show the public demo of that Israeli company’s very different approach to making billboards both digital ... […]

sixteen-nine.net
Wed, Oct 16 at 11:47 PM

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Coop’s new front-of-store screens will run on Grassfish digital signage software (Invidis)

by Florian Rotberg. More and more retailers are introducing shop window screens, not only for their own promotions but also for DooH advertising. The British grocer Coop now announced to start a front-of-store DooH network using the Grassfish CMS. […]

invidis.com
Wed, Oct 16 at 11:47 PM

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AI and retail media are among the 5 top trends seen at Advertising Week New York 2024 (The Drum)

By The Drum, Editorial. Pedr Howard, head of creative excellence at Ipsos, draws comparisons between the current retail media boom and the tech revolution of the early 2000s. “Everyone is becoming a media company,” he says. […]

thedrum.com
Wed, Oct 16 at 11:44 PM

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