Raw Feed & Search

Outfront CEO explains why the company exited the MTA roadside billboard deal that was picked up by Clear Channel Outdoor (Billboard Insider)

Translation: The terms were not to our liking and the margin wasn’t good enough.. Here’s what OUTFRONT CEO Jeremy Male said on this week’s earnings call about the MTA billboard contract which Clear Channel is taking over from OUTFRONT, sponsored and analyzed by SignValue. […]

billboardinsider.com
Thu, Nov 14 at 5:22 PM

Permalink

Link Media Outdoor to resume acquisitions of billboard assets in 2025 (Billboard Insider)

SignValue’s Take: Link Media’s rural billboard plant is growing faster than the other US public companies and Link continues to benefit from scale economies as evidenced by an increasing cashflow margin. Link Media did no acquisitions during 2024 but we expect this to change. […]

billboardinsider.com
Thu, Nov 14 at 4:16 PM

Permalink

PRN Opens Retail Media Networks Bridgehead In Europe With 5,000+ Screen Deal Involving Fitness Club Chain (16:9)

Stratacache subsidiary PRN has made its first big move into the European retail media market, doing a partnership deal to sell and manage ads ... […]

sixteen-nine.net
Thu, Nov 14 at 8:58 AM

Permalink

Loop’s Rough Year Gets Worse; Asks For Restraining Order To Block Sale Of Its Assets By Main Lender (16:9)

A year that one might describe as, umm, turbulent just keeps dishing it out for digital out of home media company Loop Media, which ... […]

sixteen-nine.net
Thu, Nov 14 at 8:28 AM

Permalink

The Las Vegas Sphere makes most money from concert films, not from music residencies (advertising not even mentioned) (AVInteractive)

Sphere Entertainment Co CEO James Dolan says the Sphere already makes more money from regular film showings than from its many music residencies. Sphere Entertainment Co plan forms part of a revenue-generating strategy reported by the Las Vegas Review-Journal, which also includes scheduling a performance every day. […]

avinteractive.com
Thu, Nov 14 at 12:22 AM

Permalink

LG Presents The Stretchiest MicroLED to Date (Invidis)

by Antonia Hamberger. The clothing industry has always been considered the main target market for stretchable displays. The first model was already picked up by Korean fashion designers Youn-Hee Park and Chung-Chung Lee for Seoul Fashion Week 2024. […]

invidis.com
Thu, Nov 14 at 12:17 AM

Permalink

OAAA predicts more measurement, more digital, more AI and more programmatic for OOH advertising in 2025 (MediaVillage)

Anna Bager. Advances in Measurement and Analytics: As real-time measurement tools, geo-fencing, and location targeting technologies become more prevalent, OOH advertising will continue to become more data-driven, using advanced analytics to measure audience exposure, campaign effectiveness, and ROI. […]

mediavillage.com · Promoted content
Thu, Nov 14 at 12:10 AM

Permalink

EG America, the fifth-largest convenience store chain in the U.S., joins Axionet retail media network

Axonet has added EG America, the fifth-largest convenience store chain in the U.S. with over 1,500 locations in almost 30 states, to its retail media network. The integration will be completed in early Q1 2025 and will include offsite interactions and in-store experiences. […]

Axonet
Wed, Nov 13 at 6:06 PM

Permalink

Clear Channel Outdoor takes over all management and advertising sales for 250+ roadside displays on MTA property in the NY/NJ/CT Metro area

NEW YORK, Nov. 13, 2024 -- The MTA, North America's largest transportation network, and its Board of Directors voted Sept. 25, 2024, to award its roadside Out-of-Home (OOH) advertising concession to Clear Channel Outdoor (NYSE: CCO). […]

Clear Channel Outdoor
Wed, Nov 13 at 5:30 PM

Permalink

OOH agency Billups acquires UK competitor Mediabridge Global

LONDON— independent out-of-home (OOH) agency billups has acquired Mediabridge Global, a UK-based out-of-home media specialist. This move strengthens billups' position in the UK and EMEA markets. This is billups’ fifth international acquisition since September 2023. […]

Billups
Wed, Nov 13 at 5:22 PM

Permalink

LCD display manufacturer iiyama is quietly expanding its share of the digital signage market (Invidis)

Despite its small team, Iiyama manages to sell around 20.000 professional displays a year in the DACH region.  Last year’s turonover in the professional display segment made it to 35 million euros, and when combined with the monitor segment, the total exceeds 100 million euros. Like in all of Europe, the market for interactive displays is a key growth driver in the DACH region. […]

invidis.com
Wed, Nov 13 at 5:12 PM

Permalink

Zetadisplay to deploy digital signage at Tomas Sabo’s 70 flagship stores around the world (Invidis)

Zetadisplay, digital signage integrator headquartered in Stockholm, has signed a new global contract with jewelry and watch brand Thomas Sabo. The exclusive framework agreement covers the installation and services for digital signage – in flagship stores, stand-alone boutiques and pop-ups around the world. […]

invidis.com
Wed, Nov 13 at 5:00 PM

Permalink

Have A Look At This Crazily-Big Control Room LED Wall In China

It has been my experience that when something is touted as the largest, there’s almost always something else, somewhere, that is even larger. Whatever ... […]

sixteen-nine.net
Wed, Nov 13 at 10:08 AM

Permalink

LG Demos Stretchable Display Prototype That Could Lead To Hi-Rez Dynamic Fabric And Clothing (16:9)

When the idea of wearables with high resolution displays comes up, it is almost always about things like smart watches. But LG Display recently ... […]

sixteen-nine.net
Wed, Nov 13 at 8:02 AM

Permalink

LED Die Maker Cree Launches Product It Says Bridges Gap Between Old-School And New Display Tech (16:9)

The American LED die manufacturer Cree has launched a new product for outdoor displays that it says bridges a gap between old-school through-hole LED ... […]

sixteen-nine.net
Wed, Nov 13 at 7:31 AM

Permalink