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14 Australian and New Zealand’s independent out-of-home (OOH) owners combine their inventory on one platform (AdNews)

Outdoor Advertising Collective (OA Collective) has launched, uniting over 14 independent out-of-home (OOH) owners to offer advertisers and brands access to a network of assets, predominantly large format billboards, across Australia and New Zealand. Partners currently include Big Outdoor, Australian Outdoor Sign Company, Australian Outdoor Media and Go Media. […]

adnews.com.au
Mon, Jun 24 at 5:10 PM

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AirBnB-ing It During ISE Might Be Challenge Within A Few Years If New Barcelona Mayor Has Way (16:9)

Well this could be a problem for people who exhibit at or walk the sprawling floors of the annual Integrated Systems Europe trade show ... […]

sixteen-nine.net
Mon, Jun 24 at 5:08 PM

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What is non-endemic retail media? Can it undermine the shopper experience?

By Ben Davis. What is non-endemic retail media? If you’re not familiar with the terminology, non-endemic when applied specifically to retail media is when the ads sell something not carried by the retailer selling the media space. […]

econsultancy.com
Mon, Jun 24 at 4:42 PM

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Meeting Room Technology at InfoComm 2024: Reporting from 3 Booths

Meeting room technology was at the forefront at InfoComm 2024, with companies like HP | Poly, Shure and Crestron all leading the way. The post Meeting Room Technology at InfoComm 2024: Reporting from 3 Booths appeared first on Commercial Integrator. […]

commercialintegrator.com
Mon, Jun 24 at 4:34 PM

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Retail media advertisers will spend nearly identical amounts on on-site and off-site display ads in 2024 (eMarketer)

It looks like the author (as many others) is confused about what offsite and onsite retail media are, judging by how they define them here. No wonder, as the terms "offsite" and "onsite" are rather dumb [Ed.] by Max Willens. Off-site and on-site display ad spending will each more than double over the next five years. […]

emarketer.com
Mon, Jun 24 at 4:33 PM

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PPDS Launches Philips Genius Software for Enhanced Classroom Displays

Philips Genius software by PPDS offers flexible, cloud-based tools for creative, intelligence-led lesson planning on classroom displays. The post PPDS Launches Philips Genius Software for Enhanced Classroom Displays appeared first on Commercial Integrator. […]

commercialintegrator.com
Mon, Jun 24 at 2:09 PM

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IVCi’s Don Parenta: AV Living Legends #53

Don Parenta of IVCi is the latest inductee into the #AVLivingLegends series from Commercial Integrator. The post IVCi’s Don Parenta: AV Living Legends #53 appeared first on Commercial Integrator. […]

commercialintegrator.com
Mon, Jun 24 at 1:41 PM

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Vertically Oriented Videoboard Added to W Hotel in Dallas’ Victory Park

The W Hotel in Dallas upgrades with a 31-foot LED videoboard from SNA Displays, enhancing Victory Park with dynamic digital content. The post Vertically Oriented Videoboard Added to W Hotel in Dallas’ Victory Park appeared first on Commercial Integrator. […]

commercialintegrator.com
Mon, Jun 24 at 12:13 PM

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LEGRAND | AV Wrap-Up from #InfoComm24

Legrand | AV’s team spent the week in Vegas with many of their closest clients, partners, and friends. Surely, the most impactful part of InfoComm is deepening partnerships with their valued #DigitalSignage ecosystem. This year, however, brought more variety of and numbers of end-users than in years past. […]

digitalsignagefederation.org
Mon, Jun 24 at 11:55 AM

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Digital Signage Business Climate Index Survey Needs Greater US/Canada Input To Be Meaningful (16:9)

Digital signage is a relatively small industry, which explains why credible research specific to this industry is hard to come by. So when work ... […]

sixteen-nine.net
Mon, Jun 24 at 11:06 AM

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2024 DPAA Cannes Lions Curated Experience Draws Record Number of Members, Brands, Agencies

NEW YORK – June 20, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media announced today it has engaged with a record number of members, brands, and agencies during this year’s Cannes Lions International Festival of Creativity. […]

dpaaglobal.com · Promoted content
Mon, Jun 24 at 9:42 AM

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Top 6 Tips for Designing & Installing Outdoor LED Videowalls (Commercial Integrator)

George Walter of Digital Projection offers tips to combat variable outdoor conditions that can make or break a successful LED videowall installation. The post Top 6 Tips for Designing & Installing Outdoor LED Videowalls appeared first on Commercial Integrator. […]

commercialintegrator.com
Mon, Jun 24 at 12:11 AM

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Cannes Lions 2024 insights from ad executives (AdAge)

High drama with MediaLink, Elon Musk’s no-apology tour, creators at the gates, AI invades the beach again, and more from the festival. By Garett Sloane, Jack Neff, Tim Nudd and Brian Bonilla. This year’s Cannes Lions International Festival of Creativity brought plenty of rain and rained plenty of drama on an ad industry in transition. […]

adage.com
Mon, Jun 24 at 12:11 AM

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Saudi’s Qiddiya Giga-Project Adds Plans For Sci Fi-Looking Performing Arts Center (16:9)

The Saudi giga-project outside of Riyadh – called Qiddiya City – has now added a digital-heavy performing arts center to the list of ambitious ... […]

sixteen-nine.net
Mon, Jun 24 at 12:10 AM

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Retail media is growing fast but lack of measurement is a concern (Marketing Week)

By Ben Davis, editor at Econsultancy. The scale of retail media growth is quite hard to get your head around. Some estimates say it will account for a fifth of all US ad spend this year. […]

marketingweek.com
Sun, Jun 23 at 5:47 PM

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