Friday, October 18, 2024

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Thursday, October 17 Thu, Oct 17

Hacked digital billboard operated by Pattison Outdoor displayed an anti-Israel message in Moncton, N.B. (CTV News)

Derek Haggett, CTV News Atlantic Journalist. A profane anti-Israel message on a digital billboard in Moncton, N.B., has been turned off, but the question of how it got there in the first place remains. On Wednesday, a sign reading “F--- Israel” was seen on a billboard on Elmwood Drive, a busy street next to ReCar, a used car dealership. […]

atlantic.ctvnews.ca
Thu, Oct 17 at 10:30 PM

A quote from the DPAA Global Summit: Consolidation within the DOOH industry “will hit an apogee in 2026” (MediaPost)

The conference attracted over 1,000 attendees according to the organization. Leaders from General Motors, Colgate, Danone, Mastercard and others spoke at the event. Barry Frey: “Where others are talking about ecommerce, DPAA members are innovating and reaching consumers on the path to purchase and at the point of purchase all in our phyical world! […]

mediapost.com
Thu, Oct 17 at 4:46 PM

US Transit Ridership Up 6% but Still Below Pre-covid (Billboard Insider)

Billboard Insider’ take: We suspect the covid-inspired work from home trend is behind this. Even though most companies want employees back in the office, many employees are home 1-2 days a week. No wonder OUTFRONT has taken more than $500 million in impairment charges against the value of it’s transit business.If a transit user home offices 1 day a week, transit ridership will be down 20%. […]

billboardinsider.com
Thu, Oct 17 at 4:25 PM

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