Saturday, February 22, 2025

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Friday, February 21 Fri, Feb 21

Is The Recent T-Mobile & Vistar Deal A Wake-Up Call for Video Advertising?

Is The Recent T-Mobile & Vistar Deal A Wake-Up Call for Video Advertising? By Jonathan Gudai for MarTech Series Published: February 20, 2025 Some deals don’t just make headlines—they reshape industries. T-Mobile’s $600 million acquisition of Vistar Media is one of those moments, signaling a seismic shift in programmatic video advertising and Digital Out-of-Home (DOOH). […]

adomni.com
Fri, Feb 21 at 10:52 AM

Thursday, February 20 Thu, Feb 20

Updated speaker list for OAAA’s OOH Media Conference in Boston May 5-7, 2025

The speaker lineup already includes: Todd Kaplan, Chief Marketing Officer, Kraft Heinz North America Jeanniey Walden, Chief Marketing Officer, Rite Aid Caitlin Mack, VP of Marketing, LesserEvil Jason Dorsey, Generational researcher and best-selling author Terry Kawaja, Founder and CEO, LUMA Partners “The OOH Media Conference is a cornerstone event for our industry, and brings together leaders from across the marketing ecosystem to share ideas, shape the future, and showcase the unmatched power of out of home advertising,” said Anna Bager, President and CEO of OAAA, “It’s also an opportunity to align our collective vision and demonstrate the transformative role OOH plays in driving growth for brands and delivering real value to communities. […]

oaaa.org
Thu, Feb 20 at 7:02 PM

Australian office supplies chain Officeworks expands retail media with in-store digital screens in 170 locations (Mediaweek)

Officeworks is expanding its retail media network with the introduction of digital screens in 170 stores nationwide. The rollout follows a successful trial and aims to enhance the in-store experience while offering additional media opportunities for brand partners. The new screens will feature a mix of branded and supplier content, strategically placed for maximum visibility. […]

mediaweek.com.au
Thu, Feb 20 at 12:11 AM

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