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LED China 2025 show (February 17-19 in Shenzhen) will feature giant spheres and ‘invisible screens’ (AVInteractive)

600+ Chinese AV tech providers will exhibit. Giant LED spheres will be one of the highlights of LED CHINA 2025, which will take place at the Shenzhen Convention & Exhibition Center on 17-19 February. The event will run concurrently with Digital Signage China 2025 and Pro Audio, Lighting & Systems Asia 2025 (PALS Asia). […]

avinteractive.com · Promoted content
Tue, Jan 14 at 5:53 PM

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Even before the acquisition of Vistar Media, T-Mobile had a vast DOOH and retail media business (Invidis)

The US subsidiary of Deutsche Telekom surprised the industry with the announcement to acquire DooH programmatic provider Vistar Media. In Europe, little is known about T-Mobile’s DooH and retail media portfolio in North America. Here’s an overview. […]

invidis.com
Tue, Jan 14 at 5:11 PM

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Italian Solutions Provider M-Cube Now Using AI-Generated Music For In-Store Radio

The Italian digital solutions provider M-Cube, one of Europe’s largest pro AV integrators, has started using AI-generated music for in-store radio in the luxury ... […]

sixteen-nine.net
Tue, Jan 14 at 9:51 AM

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Giant LED Facade On Seoul Flagship Dep’t Store Boosts In-Store Sales, YoY, By 20% (16:9)

The rationale for large footprint LED displays in busy urban areas is almost universally about the number of eyeballs and the directly related opportunity ... […]

sixteen-nine.net
Tue, Jan 14 at 8:11 AM

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Barcelona’s nsign.tv Latest CMS To Build Computer Vision-based Audience Measurement Into Platform (16:9)

Barcelona-based CMS software firm nsign.tv has joined the growing list of providers that have built audience measurement directly into its solution, as opposed to ... […]

sixteen-nine.net
Tue, Jan 14 at 8:10 AM

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How obtaining a sign permit and landlords have changed over the years (Billboard Insider)

Robert Moore had developed 500 billboard faces in the course of a 30 year out of home career. This week he talks about sign development. How has permitting changed? […]

billboardinsider.com
Tue, Jan 14 at 12:10 AM

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Ströer SE & Co corrects earlier reports regarding a potential EUR 4 billion sale of its OOH business (Market Screener)

Ströer SE & Co. KGaA (XTRA:SAX) said on January 10, 2024 that it is in talks with private equity investors regarding a possible sale of its out of home advertising business and digital content operations. No terms and conditions, including the potential price, have been yet agreed upon, the company said. […]

marketscreener.com
Mon, Jan 13 at 6:14 PM

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T-Mobile enters agreement to acquire DOOH ad tech platform Vistar Media for $600 million in cash

BELLEVUE, Wash. — T-Mobile (NASDAQ: TMUS) has entered into a definitive agreement to acquire Vistar Media, the leading provider of technology solutions for digital-out-of-home (DOOH) advertisements reaching millions of consumers throughout their daily lives. Through the T-Mobile Advertising Solutions business, T-Mobile will acquire all of Vistar’s industry-leading capabilities. […]

T-Mobile
Mon, Jan 13 at 6:11 PM

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T-Mobile has been investing in its ad business even as its competitors pull out and sell their media and ad tech assets (Axios)

In 2022, T-Mobile acquired Octopus Interactive, a startup that managed ad-supported tablets in rideshare vehicles. Last year, T-Mobile launched a retail media network for its more than 20,000 in-store screens. It also sells ads in its loyalty app, T Life, and partnered with ad-supported streamer Plex. […]

axios.com
Mon, Jan 13 at 6:10 PM

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Acquisition of Vistar Media diversifies T-Mobile’s revenue streams, reducing reliance on traditional telecom services (Quiver Quantative)

By: David Love, Quiver Editor. Bull Case: T-Mobile's acquisition of Vistar Media positions the company to capitalize on the rapidly growing DOOH market, projected to account for 42% of total OOH revenue by 2025. Integrating Vistar's 1.1 million-screen advertising marketplace enhances T-Mobile's ability to offer advanced audience-targeted advertising solutions, boosting its competitive edge. […]

quiverquant.com
Mon, Jan 13 at 5:53 PM

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T-Mobile’s ad business will now stretch to more than 1.1 million digital ad screens provided by around 370 OOH media owners (Light Reading)

Mike Dano, Editorial Director. In slowly and quietly building its T-Mobile Advertising Solutions business, T-Mobile is zigging while Verizon and AT&T are zagging. AT&T sold its Xandr advertising business to Microsoft in 2022 as part of its exit from WarnerMedia, while Verizon agreed to sell its Yahoo and AOL media division to Apollo Global Management in 2021. […]

lightreading.com
Mon, Jan 13 at 5:45 PM

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Analysis: The string of recent acquisitions signifies good prospects for DOOH amid advertising market crisis (Invidis)

by Florian Rotberg. DooH has become attractive for investors; What are the reasons behind this? The advertising market is in a crisis: print has been losing massive reach for years, TV is weakening particularly among young target groups, and the hype around online, video, and social media is ebbing away – many media channels have simply become too expensive and ineffective. […]

invidis.com
Mon, Jan 13 at 5:36 PM

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T-Mobile to take over DOOH platform Vistar Media (Invidis)

by Antonia Hamberger. The transaction will be carried out via the T-Mobile Advertising Solutions division and is expected to be completed in the first quarter of 2025. The acquisition positions T-Mobile as a major player in the DooH industry, where Vistar Media’s adtech solutions are considered market-leading alongside the Broadsign platforms. […]

invidis.com
Mon, Jan 13 at 5:29 PM

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T-Mobile continues its expansion into the OOH and retail media markets with acquisition of DOOH ad platform Vistar Media (Adweek)

By David Cohen. While T-Mobile is primarily known as a wireless carrier, it has been building up its advertising offerings for quite some time, including its 2022 acquisition of Octopus Interactive, a national network of interactive video screens inside Uber and Lyft vehicles, and its launch during last April’s NewFronts of a retail media network, alongside several other updates. […]

adweek.com
Mon, Jan 13 at 5:22 PM

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OAAA offers free creative OOH assets to support the Los Angeles Wildfire Crisis Relief efforts

These resources are designed to enable our members to play a vital role in amplifying critical information and calls to action. The available assets include donation links to trusted relief organizations, resources for volunteering and community support, and guidance for downloading essential safety and evacuation apps. […]

oaaa.org
Mon, Jan 13 at 5:10 PM

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