Tuesday, November 19, 2024

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Reveal Mobile unveiled self-serve, API-driven attribution platform for OOH advertising

Reveal Mobile has released a new version of the Mira Console, bringing enhanced capabilities to the industry’s most trusted 3rd-party out of home (OOH) attribution product. In addition to an upgraded look-and-feel, new reporting, and more seamless user experience, the new Mira Console now provides in-stride reporting, custom data onboarding, customizable data cuts, and API-driven attribution. […]

blog.revealmobile.com · Promoted content
Tue, Nov 19 at 12:10 AM

Understanding (D)OOH metrics: How to measure the effect of out-of-home advertising campaigns (Broadsign)

Quinn Mason. Like any form of advertising, digital OOH has certain quantifiable data points — metrics —that advertisers and media buyers rely on to assess the performance of their campaigns. These metrics help determine whether an ad is reaching its target audience, whether it’s generating the right amount of exposure, and how well it’s driving engagement or conversions. […]

broadsign.com · Promoted content
Tue, Nov 19 at 12:10 AM

Monday, November 18 Mon, Nov 18

Sunday, November 17 Sun, Nov 17

ChargeEuropa, and Movem, a subsidiary of the Philippines’ largest energy provider, Meralco, to launch the first Digital Out-of-Home (DOOH) and EV charging network in the Philippines (EVReport)

This collaboration marks ChargeEuropa’s debut in Asia, aiming to establish accessible EV infrastructure in the region’s early-stage markets. Key Highlights: Introduction of DOOH-supported EV charging stations in the Philippines, merging advertising and EV charging for financial sustainability. […]

theevreport.com
Sun, Nov 17 at 11:31 PM

Kiwibot modifies its robot for ads, delivery and cargo needs (Robotics and Automation News)

Kiwibot Advertising: For companies looking to amplify their visibility in dense urban areas through eye-catching delivery robots. Kiwibots feature 25 percent of customizable ad space, frontal display ads, and an interactive display to engage passersby. Companies can advertise on up to five robots per week, generating 3,000 impressions per mile. […]

roboticsandautomationnews.com
Sun, Nov 17 at 11:25 PM

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