Ad dollars are under scrutiny as brands brace for the tarriff impact (CNBC)
Lillian Rizzo, Media Reporter. “From the rising inflation plus layoffs and unemployment plus the impact of tariffs. […]
Fri, Apr 4 at 9:31 PM
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Lillian Rizzo, Media Reporter. “From the rising inflation plus layoffs and unemployment plus the impact of tariffs. […]
Ken Altena, Partner, Billboard Loans. More big roadside signs; Slower revenue growth; Out of home lenders come and go; Lending multiples have stayed the same; Valuation has switched from a revenue multiple to a billboard cashflow multiple. Look at these OAAA figures for roadside bulletins and posters for the past 24 years. […]
Lisa & Dan Nausley. If behavior and attitude are the blueprint and belief system that OOH sellers exist in, then technique is how they go about their business. Technique is what you say and how you do it. […]
Taiwanese display manufacturer BenQ took the interesting step all the way back to 2019 of starting to market a display that was Pantone Validated ... […]
By Oleg Vyadro. Today, Smartify is an urban panel and retail media network, yes — but to call it that alone would miss the point. What sets us apart is that we invest in the relationships behind the screens. […]
by Florian Rotberg. Imports into the US will be subject to different tariff rates, depending on the product category and country of origin. In the American digital signage market, the tariffs will result in dramatically increased prices. […]
by Antonia Hamberger. Through a new joint venture, E Ink is working with AUO to accelerate the production and market launch of large-format panels. E Ink and AUO Display Plus (ADP), a subsidiary of AUO, are forming a joint venture. […]
This year's event is themed "The Power of Presence." Topics we’re covering: Creativity; Retail Media; Programmatic OOH in the Media Mix; Measurement; Emerging Tech. […]
ABU DHABI, 3rd April, 2025 -- Al Arabia Outdoor Advertising signs a Memorandum of Understanding with the media vertical of Multiply Group, the Abu Dhabi-based investment holding company, setting the stage for the creation of a joint entity dedicated to investing in the global out-of-home (OOH) advertising sector, strengthening global presence and supporting expansion plans into international markets. […]
Established in 2007, Beijing InfoComm China is the focal point for Pro AV innovations, attracting top-tier technology innovators and senior decision-makers from the AV and IT sectors. The event showcases the latest advancements and solutions, drawing high-value buyers from over 30 vertical markets. […]
Revenues grew 5.4% in 2024 with 4% of the improvement coming from increases in rates and occupancy and 1% of the improvement coming from acquisitions. Land costs declined from 19.7% of revenue in 2022 to 18.3% or revenue in 2024. Overhead declined from 6.6% of revenue in 2022 to 6.4% of revenue on 2024. […]
Digital Signage Solutions Across Asia-Pacific March 18th, 2025 – Midwich APAC, a leading distributor of professional AV solutions, is pleased to announce a new strategic partnership with Signagelive, a world-class digital signage software provider. […]
While big LED video wall or projection backdrops are now common for business events – particularly those involving tech companies – Quest Software really ... […]
By Chloe Coleman. This next evolution is "Out-of-Home 2.0”—fully digital, centrally managed, high-uptime networks backed by audited audience data and built for programmatic scale. […]
BILLERICA, Mass., April 02, 2025 -- E Ink (8069.TW), the originator, pioneer, and global commercial leader in electronic paper (ePaper) technology, has signed a term sheet to form a joint venture (JV) with AUO Display Plus (ADP), a wholly-owned subsidiary of AUO. […]