Wednesday, November 27, 2024

Raw Feed & Search

Broken link

http://screenmediadaily.com/iab-selects-top-media-buyers-and-sellers-for-digital-video-board/

This article could not be found on screenmediadaily.com. You can search the Raw News Feed below for related articles.

Today Today

Tuesday, November 26 Tue, Nov 26

Tariffs planned by Trump would affect digital signage hardware imports from China and Mexico (Invidis)

by Florian Rotberg. The newly announced tariffs could considerably impact the digital signage industry in the US, as more than 50 percent of displays, LED, and media players are either imported from China or assembled on behalf of manufacturers in Mexico. Many digital signage hardware manufactures opened factories in Mexico in recent years to benefit from the Canada-US-Mexico free trade zone. […]

invidis.com
Tue, Nov 26 at 8:52 PM

In-store media will only make up 0.8% of US omnichannel retail media ad spend, but it will grow much faster, at 45.5%, in 2025 (EMARKETER)

by Arielle Feger.  Despite varying retail success, both Walmart and Target reported strong growth in their retail media networks—Walmart Connect’s US business grew 26% while Roundel’s growth was in the mid-teens, per Target CEO Brian Cornell. Here are three learnings from the retailers’ Q3 earnings calls and their implications for the retail media landscape. 1. […]

emarketer.com
Tue, Nov 26 at 6:04 PM

DPAA Women’s Empowerment Program Teams Up with Bianca Best (Publicis) Author of Forthcoming Book, Big Impact Without Burnout

Dec. 11 Webinar on Setting Actionable Goals Open to Non-Members and Includes Exclusive Book Offer   NEW YORK – November 25, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today its final Women’s Empowerment Webinar for the year on the topic of “Setting Actionable Goals for 2025. […]

dpaaglobal.com
Tue, Nov 26 at 10:12 AM

Agency executive’s take on how to integrate DOOH into omnichannel campaigns (Broadsign)

Giancarlo Arena, Head of Programmatic, Adsmurai, Global. In one campaign, Adsmurai combined mobile retargeting with DOOH placements, reinforcing brand presence at key moments throughout the day. This layered approach built familiarity and deepened engagement, guiding consumers through multiple touchpoints—from digital interactions to impactful, real-world visuals. […]

broadsign.com · Promoted content
Tue, Nov 26 at 12:10 AM

Monday, November 25 Mon, Nov 25

Effortless global DOOH news tracking:

Get top industry news headlines in your inbox, daily.

No, thanks
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

You have been subscribed!

Almost there, please check your email for a confirmation link.

Something went wrong. We were not able to sign you up.