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Aaron Poole, marketing executive, PML Group. Diageo continue to be to the fore when it comes to Dynamic OOH advertising in the OOH market. Recently we reported on Guinness Storehouse’s latest Dynamic offering featuring proximity and weather triggering. […]
Nikki Baird. When it comes to using automation in retail operations, Walmart has long been a leader. They were an early adopter of the barcode and the standardization of the Universal Product Code (UPC) that was the key to making the barcode ubiquitous. […]
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This was the first time that Retail Media press releases were linked to the event. Secondly, the majority of these announcements were about extensions to existing media inventory or AI. Here are five examples that caught the eye: Instacart and YouTube: Instacart is allowing advertisers to use its audiences and shopper data to target ads on YouTube. […]
From a Retail Media perspective, there was a lot more going on than meets the eye, writes Colin Lewis. […]
Insider Take: Congrats to the NCOAA and how effective a cooperating and well run state association can be in moving forward initiatives for the industry. When it comes to outdoor advertising, it’s also worth noting the importance of hiring a strong lobbying firm, which TJ says has been vital for NCOAA. In North Carolina, NCOAA utilizes Sandy Sands and Ross Barnhardt with Sands Law. […]
Michigan Stadium EAW system encompasses Anya loudspeakers and Otto subwoofers that throw sound over 900 feet across “The Big House.” The post EAW Elevates the Game Day Experience at Michigan Stadium appeared first on Commercial Integrator. […]
Here’s a nice example of how the windows of vacant storefronts are once again being used as short-term digital out of home ad tools, ... […]
Alan Brawn. When ordering AV products online, integrators and end users must conduct their due diligence and research before making a final decision. […]
Nashville-based Uniguest has for several years now been growing its solutions footprint in a vertical market I see few other companies interested in, ... […]
Carousel Cloud now supports content from Microsoft Excel, PowerPoint and Word, simplifying workflows for seamless digital signage distribution. The post Carousel Digital Signage Now Integrates with Microsoft Suite appeared first on Commercial Integrator. […]
The Humly Booking Device is now live in the PureLink EXPERIENCE lab, offering hands-on learning for space booking and hotdesking in corporate and educational environments. The post Humly Expands Globally, Showcases Booking Device in PureLink EXPERIENCE Lab appeared first on Commercial Integrator. […]
by Yoram Wurmser. OOH ad spending has recovered from the pandemic and will continue to grow steadily. OOH ad spending hit a new high in 2023 for the first time since the pandemic. […]
AD Retail Media has joined forces with ad sales platform Placements.io to streamline the retail media platform’s sales, advertising and finance operations, according to a Tuesday announcement. Bobby Watts, senior vice president of AD Retail Media, said in the statement that the tie-up will update its ad sales workflow and sharpen revenue management. […]
Scarlett Sherriff. The partnership marks the largest single agreement for the retail media platform, spanning on-site, off-site and connected store offerings. […]
