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The UK advertising industry is experiencing a robust recovery, with Q2 2024 spend reaching £10bn, a 13.4% increase, according to the Advertising Association/WARC Expenditure Report. The pick-up, which was 4 percentage points ahead of forecast, was largely driven by stronger than expected digital growth. […]
The Australian advertising market is showing signs of recovery, according to data from Guideline SMI's September report, indicating a slight improvement in total bookings, down 1.5% from the record spend reported in September 2023. But the local ad market is still pacing well behind the UK and US advertising sectors in growth terms this year. […]
Thanks to Andy McDonald for this latest update of the State OOH Associations. We still think there are some more updates out there, so take a look through. If you see a state that needs an update, please email Andy McDonald at amcdonald@oaaa.org or johnweller@billboardinsider.com. […]
Kevin Gephart. To sell more OOH faster we must understand what buyers, in this case professional buyers, want from sales reps. I interviewed Ali Broback, Chief Client Officer, Partner at ODN, and Matt B0rders VP of Media, at ODN. […]
Samsung has lit up a big new LED display in home city’s Seoul’s iconic Myeongdong shopping district, wrapping around the facade of the high-end ... […]
The finalists have been sorted across a pile of diverse categories for the 2025 Global Digital Signage Awards, which will be handed out a ... […]
Back at World HQ after three flights and changing 12 time zones Saturday, which meant Sunday I was even more of an incoherent mess ... […]
Story by Mark Alesia, Investigative Reporter, Jordan Green, Investigative Reporter, Dave Levinthal. When visitors land at Milwaukee Mitchell International Airport, they are deluged by huge billboards for the Heritage Foundation, the Washington, D.C.-based conservative group behind the highly contentious Project 2025 "presidential transition" plan. […]
by Natalie Fear. This is the first instance that the Las Vegas sphere has been utilised for political branding. The latest stunt from the Democratic Party is a larger-than-life endorsement, seeing candidate Kamala Harris beamed up on one of the biggest billboard advertising screens around – the Las Vegas Sphere. […]
By KAHO MATSUDA/ Staff Writer. The Tokyo metropolitan government building will soon display ads on the facade of its 243-meter-tall building in Shinjuku Ward to offset the expenses from a dazzling projection mapping project designed to attract tourists. It set aside 950 million yen ($6.2 million) in the current fiscal year budget for the projection mapping that kicked off nightly in February. […]
CHARLOTTE, N.C.--Adams Outdoor Advertising ("Adams") has acquired all 28 billboard assets in the Charlotte market from Kegerreis Outdoor Advertising LLC ("Kegerreis"), effective October 31, 2024. The terms of the transaction remain undisclosed. This acquisition enhances Adams’ out-of-home advertising coverage in one of the fastest-growing markets in the United States. […]
This year’s event takes place at The Carlu (444 Yonge St, #7, Toronto, ON, M5B2H4) on November 4th 2024, from 10:30AM to 5:00PM. Join us as we celebrate those who work behind the scenes to bring great campaigns to life. Planners and Marketers understand that great OOH is the merger of great creative and strategic placement, OOH Day celebrates them. […]
This acquisition significantly increases Huntington’s billboard density across its current markets (while also adding some great new markets) enhancing the company’s ability to serve its advertising clients with greater reach and impact. The newly acquired assets add to Huntington Billboards’ extensive portfolio, which now includes over 4,000 billboard displays across 14 states. […]
Clear Channel Outdoor CEO Scott Wells. Negotiations for the sale of Europe north are continuing and we remain committed to exiting Europe at a price that reflects the value being delivered by this business. […]
Lisa & Dan Nausley. Many salespeople approach calls with the aim of booking an appointment, but relying on an elusive “yes” can feel overwhelming and unproductive. Try focusing on collecting “no” responses instead. […]
