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Next stop: New York City!Join us at the Sony AV Tech Expo for an immersive experience with the latest AV technology. Can’t make it to NYC? No worries! […]
When WWE sought to create a custom LED display for their headquarters, Trust Fall Technology Group selected i5LED to handle the complex engineering and design requirements. i5LED took on the monumental task of designing, manufacturing, and installing a display shaped exactly like WWE’s iconic logo. […]
EMC Outdoor is excited to announce the addition of Marianne Schulmeister as Vice President of Client Partnerships. Marianne brings a unique blend of creativity and strategy to her role, with years of experience across multiple media channels. Marianne’s career in media began at 92.5 XTU in Philadelphia, where she worked as an Account Executive. […]
We are thrilled to be chosen as the winner of the 2024 AdExchanger Awards Best Programmatic Out-of-Home Activation together with Havas, for our campaign for Gavidigest which involved dynamic countdown creatives. Reckitt achieved a considerable sales uplift during the campaign period, directly attributable to our PDOOH campaign. […]
While online and mobile have received most of the attention and money from brands when it comes to the idea and execution of retail ... […]
A three-dimensional display has to have some dimension and volume to be more than marketing 3D – though lots of 2D products trick the ... […]
This an interesting approach to doing an interactive video wall for a scenario in which budget restraints would almost certainly come into play – ... […]
OpenDirect 2.1 is the updated programmatic trading standard that allows OOH buyers to plan, buy, activate and report directly from premium publishers. OOH screens and billboards can now be discovered, planned, traded, activated and reported using a common data driven trading standard. The features supported in OpenDirect include: Searching for managed product inventory and guaranteed deals. […]
Here are three charts which give an overview of trends in the credit markets. This is important to many out-of-home companies because they rely on bank financing to help fund capital expenditures and acquisitions. The first chart shows that a modest majority of lenders have been tightening their loans to commercial borrowers. […]
Lamar Advertising Co/NEW (NASDAQ:LAMR) has recently showed a robust financial performance, which may instill confidence in investors considering the company's extended repurchase initiative. With a market capitalization of $13.55 billion, Lamar's current P/E ratio stands at 26.74, reflecting a premium valuation relative to near-term earnings growth. […]
by Antonia Hamberger. Collaborating with the agency Havas Media, the US company has launched a comprehensive awareness campaign aimed specifically at young audiences in the German market. The campaign focused on three target groups: gamers, young professionals, and tech-savvy early adopters. […]
This is not what I’d call digital signage, bur it is using LED to offer up something that is the definition of experiential – ... […]
In what is likely a preview of what may grow increasingly common among deeper-pocketed, alumni-supported programs, the storied University of Kentucky basketball program will ... […]
Despite this moratorium, the city is against a general ban on outdoor advertising, as it announced on Wednesday. The Alternative Liste (AL) had called for such a blanket ban on outdoor advertising that is visible on public property in a motion in the Zurich municipal council. […]
Paris, September 25th, 2024 – JCDecaux's Swedish company JCDecaux Sweden AB has won a competitive tender for both the Stockholm bus shelter and the largest central subway stations advertising contracts by the Greater Stockholm Public Transport Authority (SL) for 7 years with the possibility to extend for up to 6 months. The contracts will start on January 1st, 2026. […]
