Thursday, April 24, 2025

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http://jcdecauxna.com/innovate/news/mms-mixes-it-ooh-campaign

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Wednesday, April 23 Wed, Apr 23

South Africa’s first podcast about out-of-home advertising ‘Beyond the Billboard’ has hit its 6-month mark (Bizcommunity)

Livia Brown and Kirsty Carlson co-host episodes and include VIP guests and experts, where they delve deep into some of the most critical and relevant topics, challenge status quo’s and share knowledge and insights. Episodes also include senior guests who inspire listeners by sharing their stories and experiences of entering the media industry and their career journeys. […]

bizcommunity.com · Promoted content
Wed, Apr 23 at 12:10 AM

Tuesday, April 22 Tue, Apr 22

Australian Broadcasting Corporation’s plans to spend $3-4 million on outdoor advertising via oOh!media raise questions (Sky News)

Sky News host Danica De Giorgio says the ABC spending “millions” on outdoor advertising around the country is a "waste of our money." “It’s going to cost you and I, between three to four million dollars annually, over the next four years,” Ms De Giorgio said. “Millions of dollars, our money is now being spent to remind everyone that they’ve got to watch the ABC. […]

skynews.com.au
Tue, Apr 22 at 7:14 PM

Monday, April 21 Mon, Apr 21

Programmatic DOOH is at the same crossroads online advertising was a decade ago; Standardisation and measurement are needed (Billboard Insider)

By David Burrick, Intersection, Chief Strategy Officer. Over the last eight years, I’ve experienced a similar arc with programmatic advertising in the out-of-home (OOH) ecosystem. I watched platforms like PlaceExchange (originally incubated at Intersection) and Vistar evolve into major revenue drivers for OOH publishers. […]

billboardinsider.com
Mon, Apr 21 at 10:28 PM

A look inside Albertsons’ retail media network (MyTotalRetail)

Total Retail's Editor-in-Chief Joe Keenan interviewed Liz Roche, vice president of media and measurement at Albertsons Media Collective, the retail media arm for Albertsons Companies. In the wide-ranging conversation, Roche discusses the mission of Albertsons Media Collective, her role and career background, and what challenges exist in evaluating retail media performance for brand partners. […]

mytotalretail.com
Mon, Apr 21 at 9:43 PM

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