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Randy Kilgore: What is multi-touch attribution for OOH advertising (Reveal Mobile)

Randy Kilgore, CRO, Reveal Mobile. (1st in a Series examining what it will take to truly integrate OOH into traditional media.) We at Reveal believe it’s time for the traditional marketers to take OOH and its impact on consumer behavior more seriously. In this space we’ll explore the barriers and perhaps move the needle. […]

blog.revealmobile.com · Promoted content
Mon, Nov 18 at 2:31 PM

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Dubai Mall Adds Shape-Shifting LED Halo Rings To Busy Atrium Area

The sprawling Dubai Mall in Guess Where, UAE has added yet more digital bling – commissioning and seeing installed a five-ring LED halo sculpture ... […]

sixteen-nine.net
Mon, Nov 18 at 11:03 AM

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This LED Totem Folds In Half To Create Digital Sandwich Board

I’ve seen at trade shows a few versions of LED poster columns that can be pushed together to make larger displays, but I don’t ... […]

sixteen-nine.net
Mon, Nov 18 at 9:36 AM

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Bluefin Expands Well Beyond Its Countertop Screen Roots; Now Markets Displays As Large As 86 Inches

The commodity side of selling commercial flat panels has to be tough these days given the rise of lower-cost Chinese products and an industry ... […]

sixteen-nine.net
Mon, Nov 18 at 9:07 AM

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Parking Lot Management Platform Adds Real-Time Displays To Solution Stack

Here’s another example of digital signage that’s put in place for no other reason than improving a process for the user and operator – ... […]

sixteen-nine.net
Mon, Nov 18 at 8:43 AM

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UK digital billboard operator Ocean Outdoor reshuffles senior leadership (The Media Leader)

Jack Benjamin. Ocean Outdoor has restructured its senior leadership team as the company looks to move into a new growth phase focused on improving performance across the Group. UK CEO Phil Hall has been given additional duties and is now Group chief commercial officer. […]

uk.themedialeader.com
Mon, Nov 18 at 3:16 AM

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How to take advantage of OOH advertising in NYC this holiday season (Broadsign)

Kayla Caticchio. Why New York City is a prime location for your holiday retail campaign. For brands and advertisers, the holiday season provides a unique opportunity to capture shoppers’ attention amidst a backdrop of festive energy, heavy foot traffic, and elevated consumer excitement. […]

broadsign.com · Promoted content
Mon, Nov 18 at 12:10 AM

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ChargeEuropa, and Movem, a subsidiary of the Philippines’ largest energy provider, Meralco, to launch the first Digital Out-of-Home (DOOH) and EV charging network in the Philippines (EVReport)

This collaboration marks ChargeEuropa’s debut in Asia, aiming to establish accessible EV infrastructure in the region’s early-stage markets. Key Highlights: Introduction of DOOH-supported EV charging stations in the Philippines, merging advertising and EV charging for financial sustainability. […]

theevreport.com
Sun, Nov 17 at 11:31 PM

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Kiwibot modifies its robot for ads, delivery and cargo needs (Robotics and Automation News)

Kiwibot Advertising: For companies looking to amplify their visibility in dense urban areas through eye-catching delivery robots. Kiwibots feature 25 percent of customizable ad space, frontal display ads, and an interactive display to engage passersby. Companies can advertise on up to five robots per week, generating 3,000 impressions per mile. […]

roboticsandautomationnews.com
Sun, Nov 17 at 11:25 PM

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OOH ad sales: How to overcome the discomfort or even fear around discussing money (Billboarde Insider)

Like it or not, your relationship with money influences how you sell. There are two key factors that often prevent salespeople from confidently discussing budgets with clients: early conditioning around money and your own buying habits. How You Were Raised to Talk About Money Consider your childhood. […]

billboardinsider.com
Sun, Nov 17 at 8:25 PM

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Stratacache-owned PRN wins contract to manage its first Europan retail media network (Invidis)

Stratacache subsidiary PRN has secured a retail media contract with Europe’s largest gym chain, Basic Fit: PRN will manage more than 5,000 digital signage displays in over 850 gyms in France. Stratacache’s CEO Chris Riegel has been testing the waters for retail media in Europe for a while now. […]

invidis.com
Sun, Nov 17 at 8:20 PM

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Additional comments on Outfront losing the MTA roadside billboard contract (Billboard Insider)

Our readers provided their thoughts on our stories on the MTA awarding their contract to Clear Channel and the OUTFRONT thoughts on that contract. Here are some of the comments we received. “You guys had it right. […]

billboardinsider.com
Fri, Nov 15 at 3:10 PM

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2024 Christmas Adverts: A Breakdown of the UK’s Top Retailer Campaigns

  Each year, the UK’s major retailers step up to deliver their best Christmas ads, bringing warmth, humour, and nostalgia to our screens. With anticipation high from viewers, 2024’s Christmas ads are no exception. This year’s campaigns blend magic, emotion, tradition, and (in Morrison’s case) singing oven-gloves to captivate audiences. […]

75media.co.uk
Fri, Nov 15 at 9:24 AM

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Tiger Party unveils a new spectacular LED landmark in Taipei

New York-based digital out-of-home (DOOH) consultancy Tiger Party has recently completed its first Asian signage project, Taipei Lumitree, located near Taipei 101. This LED media installation was constructed in partnership with Kaiyue Construction and operated by Tiger Party. […]

Tiger Party · Promoted content
Fri, Nov 15 at 12:11 AM

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DOOH ad measurement: Broadsign explains the DOOH impression multiplier

Quinn Mason. If you’ve ever bought digital advertising, you’re probably familiar with measuring campaign success through clicks, conversions, and digital impressions. But when it comes to digital out-of-home (DOOH) media, the game changes. […]

broadsign.com · Promoted content
Fri, Nov 15 at 12:10 AM

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