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Ex-RapportWW manager Lina Bermudez joins Smartify Media

Lina Bermudez has joined Smartify as Senior Account Executive. Lina has extensive experience in OOH media buying and planning and most recently was a Manager at IPG's with RapportWW, working on multi-market campaigns and managing a regional team. Previously, she was New Business Development Director at Worldcom OOH, supporting strategic initiatives across Pan-Regional Latin America. […]

Smartify Media
Thu, Apr 24 at 7:45 PM

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DOOH ad management platform DoohClick integrates with AdMobilize to provide real-time campaign effectiveness measurement

DoohClick, the global ad management platform for Out-of-Home (OOH) media owners, has integrated with AdMobilize, the world leader in AI-powered audience analytics. The partnership enables media owners to access real-time, campaign-level audience and impression data directly within the DoohClick platform—enhancing transparency, performance tracking, and data-led planning across OOH networks. […]

DoohClick · Promoted content
Thu, Apr 24 at 7:36 PM

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Why Stripe, Netflix and the U.S. Senate are betting big on out-of-home ads (The Drum)

By Margo Waldrop, Content Writer, The Drum. OOH ad spend just hit $9B. Behind the boom is a media channel transforming faster than many realize. […]

thedrum.com
Thu, Apr 24 at 7:08 PM

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Major brands are now renting digital signage-filled pop up stores by Future Stores (Invidis)

by Antonia Hamberger. After a few months of getting up and running, the world’s most digital pop-up store is quickly winning over both brands and consumers. Here’s why people were lining up to check out Pepsi, Tesla, and Renault. […]

invidis.com
Thu, Apr 24 at 7:04 PM

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BOE launches mass production of MicroLED displays (Invidis)

by Florian Rotberg.  There’s little doubt that MicroLED is the future of DV-LED in the digital signage world. Until now, though, it’s mostly been limited to the high-end market because of steep production costs. That’s starting to change. […]

invidis.com
Thu, Apr 24 at 6:58 PM

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Infocomm China 2025: AI was the star of the show (Invidis)

by Florian Rotberg. If you went there hoping to see the latest display innovations, chances are you left a bit disappointed. Technologies like LCD and OLED were more of a sideshow. […]

invidis.com
Thu, Apr 24 at 6:54 PM

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Martijn van der Woude (Invidis)

by Florian Rotberg. Martijn van der Woude suddenly passed away on Monday after a heart attack at the age of just 55. The PPDS manager was the face of Philips in the global digital signage market. […]

invidis.com
Thu, Apr 24 at 6:50 PM

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How to obtain a billboard licence on railroad property (Billboard Insider)

Brian Shuford, Billboard Development Advisor, SignValue. The number one issue we often encounter with all railroads is flagging. Building on railroad property requires patience and a solid understanding of what’s involved. […]

billboardinsider.com
Thu, Apr 24 at 6:13 PM

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Bowling Center Television (BCTV) Achieves Major Milestone with its 3,000th Screen Installation

New York, NY – April 23, 2025 – Bowling Center Television (BCTV), a leading digital-out-of-home (DOOH) /Connected TV (CTV) network developed through a collaboration between Strike Ten Entertainment (STE), the Bowling Proprietors’ Association of America (BPAA), and Equity Sports Partners, proudly announced it has installed its 3,000th screen. BCTV now has a coast-to-coast distribution. […]

dpaaglobal.com
Thu, Apr 24 at 2:08 PM

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Industry Golf Tourney Set For Just Ahead Of InfoComm (16:9)

If you are going to InfoComm in June, and play golf, an increasingly formalized outing is back on for people in the digital signage ... […]

sixteen-nine.net
Thu, Apr 24 at 10:03 AM

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Registration Opens For “Re-Imagined” Digital Signage Experience Event, Set For San Diego

Show owner-operator Questex has started taking registrations for the re-imagined Digital Signage Experience (DSE) event, which has been shifted to mid-fall with a revised ... […]

sixteen-nine.net
Thu, Apr 24 at 9:35 AM

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German Apparel Retail Fills Flagship Store Window With Transparent LED (16:9)

While there are lots of vendors now making or reselling someone else’s near-transparent LED products, they’ve seemingly been more evident at trade shows than ... […]

sixteen-nine.net
Thu, Apr 24 at 9:02 AM

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Sad News: Cardiac Arrest Takes PPDS Exec Martijn van der Woude (16:9)

More sad news about someone in our industry: Martijn van der Woude, VP Global Business Development and Marketing of PPDS, passed away Monday due ... […]

sixteen-nine.net
Thu, Apr 24 at 8:17 AM

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Impressions From InfoComm China 2025 – AI Stitched Into Many Aspects Of LED Display Tech (16:9)

I was chatting this morning with Florian Rotberg of Sixteen:Nine content partner invidis, who who was in Beijing last week for InfoComm China, a ... […]

sixteen-nine.net
Wed, Apr 23 at 4:07 PM

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OOH ad sales: You need to manage your top 25% existing advertisers “like you would a mutual fund” (Billboard Insider)

Creative Resources President Gerry Tabio. Go back to your 2024 list of active clients and identify the top 25%. That group of accounts becomes your Key Account Portfolio and you need to manage it like you would a mutual fund. […]

billboardinsider.com
Wed, Apr 23 at 4:05 PM

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