Friday, January 24, 2025

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Thursday, January 23 Thu, Jan 23

JCDecaux recaps six programmatic DOOH campaigns that ran in 2024 (OpenMic)

By Mark Halliday, Director Of Programmatic, JCDecaux. For the third year in a row, members of the JCDecaux UK programmatic team have selected their standout campaigns of the year. This year’s highlights include always-on campaigns from Boots and TUI, new programmatic DOOH adopters Ramsbury Spirits and Regatta, and innovative creative-first strategies from The Ivy Collection and Eurostar. […]

thedrum.com · Promoted content
Thu, Jan 23 at 5:53 PM

What to expect at ISE 2025: AI, e-paper and digital signage software will take centre stage (Invidis)

by Antonia Hamberger.  We can definitely expect: Hardware such as digital signage displays with on-device AI, e-paper displays in new size dimensions, more experiments to integrate generative AI in CMS software platforms, and lots of hype around MicroLED. It will also be interesting to see what has happened in terms of sustainability or whether the focus has completely shifted to AI. […]

invidis.com
Thu, Jan 23 at 5:37 PM

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