Wednesday, April 23, 2025

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Tuesday, April 22 Tue, Apr 22

Australian Broadcasting Corporation’s plans to spend $3-4 million on outdoor advertising via oOh!media raise questions (Sky News)

Sky News host Danica De Giorgio says the ABC spending “millions” on outdoor advertising around the country is a "waste of our money." “It’s going to cost you and I, between three to four million dollars annually, over the next four years,” Ms De Giorgio said. “Millions of dollars, our money is now being spent to remind everyone that they’ve got to watch the ABC. […]

skynews.com.au
Tue, Apr 22 at 7:14 PM

Monday, April 21 Mon, Apr 21

Programmatic DOOH is at the same crossroads online advertising was a decade ago; Standardisation and measurement are needed (Billboard Insider)

By David Burrick, Intersection, Chief Strategy Officer. Over the last eight years, I’ve experienced a similar arc with programmatic advertising in the out-of-home (OOH) ecosystem. I watched platforms like PlaceExchange (originally incubated at Intersection) and Vistar evolve into major revenue drivers for OOH publishers. […]

billboardinsider.com
Mon, Apr 21 at 10:28 PM

A look inside Albertsons’ retail media network (MyTotalRetail)

Total Retail's Editor-in-Chief Joe Keenan interviewed Liz Roche, vice president of media and measurement at Albertsons Media Collective, the retail media arm for Albertsons Companies. In the wide-ranging conversation, Roche discusses the mission of Albertsons Media Collective, her role and career background, and what challenges exist in evaluating retail media performance for brand partners. […]

mytotalretail.com
Mon, Apr 21 at 9:43 PM

Smartify Media Named 2025 Startup of the Year by The Advertising Club of New York

Miami, FL – April 17, 2025 — Smartify Media (“Smartify”) has been named the 2025 Startup of the Year by The Advertising Club of New York in recognition of its national leadership in the emerging programmatic digital-out-home sector. The esteemed award, established in 1959, celebrates trailblazers and changemakers across the marketing, media, and advertising industries. […]

Smartify Media
Mon, Apr 21 at 12:10 AM

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