Raw Feed & Search

AdOmni and LiveRamp bring new targeting and attribution to CTV, OLV, and DOOH

AdOmni and LiveRamp bring new targeting and attribution to CTV, OLV, and DOOH Published: April 24, 2025 Coming Soon! To get the latest updates on out of home advertising, digital marketing and technology, follow us on:      Or sign up for our newsletter. The post AdOmni and LiveRamp bring new targeting and attribution to CTV, OLV, and DOOH appeared first on Adomni. […]

adomni.com
Wed, Apr 23 at 4:37 PM

Permalink

Impressions From InfoComm China 2025 – AI Stitched Into Many Aspects Of LED Display Tech (16:9)

I was chatting this morning with Florian Rotberg of Sixteen:Nine content partner invidis, who who was in Beijing last week for InfoComm China, a ... […]

sixteen-nine.net
Wed, Apr 23 at 4:07 PM

Permalink

OOH ad sales: You need to manage your top 25% existing advertisers “like you would a mutual fund” (Billboard Insider)

Creative Resources President Gerry Tabio. Go back to your 2024 list of active clients and identify the top 25%. That group of accounts becomes your Key Account Portfolio and you need to manage it like you would a mutual fund. […]

billboardinsider.com
Wed, Apr 23 at 4:05 PM

Permalink

LED display maker Absen now offers a 10-year warranty and a no down payment policy to enhance its competitive edge (Invidis)

by Florian Rotberg. Beijing | As more providers enter the LED market, established manufacturers like Absen are enhancing their offerings beyond just hardware. Absen shows the most innovative concepts when it comes to green signage, warranty, and zero down payment options. […]

invidis.com
Wed, Apr 23 at 3:41 PM

Permalink

Jose Behar On The Stealthy Success Of Texas-based CMS Software Shop Zynchro (16:9)

Every so often I’ll get a call or email from an industry friend asking me about a software company called Zynchro, because they were ... […]

sixteen-nine.net
Wed, Apr 23 at 9:37 AM

Permalink

Paris Baguette makes a bold statement with digital signage at Seoul airport (Invidis)

by Florian Rotberg. Paris Baguette’s Air Lab is packed with some surprisingly bold and sometimes a little exotic digital signage ideas. It’s definitely worth a visit—and not just for what might be Korea’s best cookies. […]

invidis.com
Wed, Apr 23 at 12:10 AM

Permalink

Highlights from Infocomm China: tough time for digital signage integrators (Invidis)

by Florian Rotberg. Since the pandemic, China’s domestic economy still hasn’t fully bounced back, even with a reported 5% GDP growth. Now, with new U.S. […]

invidis.com
Tue, Apr 22 at 7:28 PM

Permalink

Gas station DOOH network GSTV is sold to a new owner

DETROIT, April 21, 2025 -- Rockbridge Growth Equity ("Rockbridge"), a middle market private equity firm, has sold GSTV (or "the Company") to MidOcean Partners. Rockbridge will retain a minority stake in GSTV, a video network available at fuel and convenience retailers nationwide. Financial terms of the transaction were not disclosed. […]

Rockbridge Growth Equity
Tue, Apr 22 at 7:25 PM

Permalink

Australian Broadcasting Corporation’s plans to spend $3-4 million on outdoor advertising via oOh!media raise questions (Sky News)

Sky News host Danica De Giorgio says the ABC spending “millions” on outdoor advertising around the country is a "waste of our money." “It’s going to cost you and I, between three to four million dollars annually, over the next four years,” Ms De Giorgio said. “Millions of dollars, our money is now being spent to remind everyone that they’ve got to watch the ABC. […]

skynews.com.au
Tue, Apr 22 at 7:14 PM

Permalink

OOH ad sales war stories: Prospect said “definitely no”, the salesman persisted (Billboard Insider)

Andy Rebuck. This was a new small business on Trindle Road near my house selling windows and doors. Our sales rep, Steve opened the door with a great sales call, but the owner said I’m not interested. […]

billboardinsider.com
Tue, Apr 22 at 7:01 PM

Permalink

E Ink’s Premium, Richer-Color Spectra 6 Displays Coming By End Of Year As 75-Inch Poster Replacements (16:9)

E-paper manufacturer E Ink has now formally announced a large form-factor version of its premium color digital poster product – a 75-inch Spectra 6 ... […]

sixteen-nine.net
Tue, Apr 22 at 8:51 AM

Permalink

Programmatic DOOH is at the same crossroads online advertising was a decade ago; Standardisation and measurement are needed (Billboard Insider)

By David Burrick, Intersection, Chief Strategy Officer. Over the last eight years, I’ve experienced a similar arc with programmatic advertising in the out-of-home (OOH) ecosystem. I watched platforms like PlaceExchange (originally incubated at Intersection) and Vistar evolve into major revenue drivers for OOH publishers. […]

billboardinsider.com
Mon, Apr 21 at 10:28 PM

Permalink

Fuel Retailer DOOH Network GSTV Has New Private Equity Owners (16:9)

Fuel retailer-focused DOOH network GSTV has changed owners, with MidOcean Partners picking up control from another PE firm, Rockbridge Growth Equity, which will hag ... […]

sixteen-nine.net
Mon, Apr 21 at 10:25 PM

Permalink

PPDS & E Ink unveil next generation Philips ePaper displays (Channel Life)

By Kaleah Salmon. PPDS and E Ink have announced plans for a new generation of larger full colour Philips Tableaux ePaper displays. The announcement was made during Touch Taiwan at the Taipei Nangang Exhibition Centre, which is considered Taiwan's largest annual technology exhibition. […]

channellife.com.au
Mon, Apr 21 at 9:47 PM

Permalink

A look inside Albertsons’ retail media network (MyTotalRetail)

Total Retail's Editor-in-Chief Joe Keenan interviewed Liz Roche, vice president of media and measurement at Albertsons Media Collective, the retail media arm for Albertsons Companies. In the wide-ranging conversation, Roche discusses the mission of Albertsons Media Collective, her role and career background, and what challenges exist in evaluating retail media performance for brand partners. […]

mytotalretail.com
Mon, Apr 21 at 9:43 PM

Permalink