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Trade RFPs for APIs: modernizing OOH for the digital age

The traditional request-for-proposal (RFP) process in out-of-home (OOH) advertising has reached its limits. Once a fixture for accessing premium ad placements, today it’s a time-intensive, resource-draining exercise that often leads to unnecessary delays and costs. As our industry moves toward greater efficiency, the demand for immediate, accessible solutions grows. […]

blog.adquick.com
Thu, Nov 21 at 11:11 AM

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Google To Combine Android And ChromeOS

Guest Post: Florian Rotberg, invidis New details emerged this week about Google’s multi-year plan to merge Android and Chrome OS. While the primary focus ... […]

sixteen-nine.net
Thu, Nov 21 at 9:03 AM

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Grocery TV Says New Tie-Up Pushes Its Retail Media Network Footprint Past 5,000 Stores

Austin, TX-based start-up Grocery TV says a new deal with an east coast US regional grocer will get the company’s overall installed base past ... […]

sixteen-nine.net
Thu, Nov 21 at 8:49 AM

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Why Update The Digital Poster When We Have A Perfectly Good Printer … And Tape???

Oh dear … Spotted in a Linkedin post by the managing director for a UK tech company … In a office used by the ... […]

sixteen-nine.net
Thu, Nov 21 at 8:23 AM

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Transit Info Start-up Pairs Analog Route Signs With E-Paper Real-Time Update Inserts

While Taiwan’s E Ink is making a big push into color e-paper and more sophisticated products for digital signage and DOOH applications, a much ... […]

sixteen-nine.net
Thu, Nov 21 at 8:09 AM

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How Google’s decision to combine Android and ChromeOS will affect the digital signage tech market (Invidis)

by Florian Rotberg. Google is positioning ChromeOS as the ideal platform for digital signage: according to the tech company, it enables network owners to manage large fleet of endpoints remotely, secure and energy-efficient. Many cloud-native CMS developers are surprised by how easy it is to develop ChromeOS apps (PWAs) and port their CMS solutions to the platform. […]

invidis.com
Wed, Nov 20 at 4:04 PM

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What the creative process looks like in programmatic DOOH advertising (The Media Leader)

Mark Halliday, director of programmatic at JCDecaux UK. First of all, you need to identify the key data points (or triggers) that create opportunities for creativity. These signals could come from a brand’s first-party data, eg. […]

uk.themedialeader.com
Wed, Nov 20 at 4:01 PM

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Stores on the world’s most expensive shopping streets can rarely afford significant digital signage investments (Invidis)

by Florian Rotberg. With record rents, flagship stores on luxury streets rarely generate enough revenue to justify the high rent, premium shop fittings, and significant digital signage investments. However, brands gain immense value from their flagship stores, as they set a standard for the rest of the chain. […]

invidis.com
Wed, Nov 20 at 3:41 PM

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OOH legal: Lamar wins approval for the conversion of a non-conforming static billboard along I-35 to a two-sided digital billboard (Billboard Insider)

New Braunfels, Texas City Council approved the conversion of a non-conforming static billboard along I-35 to a two-sided digital billboard. The city’s 2006 Sign ordinance had prohibited the construction of new billboards or the improvements of non-conforming sign. The agreement looks to be a win for everyone. […]

billboardinsider.com
Wed, Nov 20 at 2:53 PM

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Video: Have A Look At Probably The Most Unique Sneaker Store On The Planet (16:9)

When I was last in Barcelona, at the start of this year and just ahead of the ISE trade show, I found my way ... […]

sixteen-nine.net
Wed, Nov 20 at 9:32 AM

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New Digital Board On Venetian In Vegas Wraps Around Resort Archway (16:9)

The F1 race circuit is back in Las Vegas this week, so the city and glitzy Strip will be getting even more attention than ... […]

sixteen-nine.net
Wed, Nov 20 at 7:56 AM

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A LOT Of LED Planned For Inside Of New Saudi Mega-Stadium Outside Riyadh (16:9)

Plans have been unveiled for yet another entertainment-themed mega-project in Saudi Arabia – this one for King Salman Stadium, which would be the largest-capacity ... […]

sixteen-nine.net
Wed, Nov 20 at 7:25 AM

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Publicis Sapient’s Jackie Walker On The Value Prop, ROI And How-Tos Of QSR Digital Signage

I have been forehead-deep for weeks now on a special report that is shaping up to be great, but it is far more involved ... […]

sixteen-nine.net
Wed, Nov 20 at 6:52 AM

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Following Trump’s win, Chinese digital signage hardware shipments to the US increase, driven by concerns over potential tariffs (Invidis)

Since November 5, there has been a 60% increase in containers shipped to the USA, primarily carrying goods made in China, including digital signage hardware. This surge reflects a temporary export boom driven by concerns over potential tariffs. […]

invidis.com
Tue, Nov 19 at 11:14 PM

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Preview of DSE 2024: Why You Should Attend (rAVe Pubs)

Whether you’re an integrator, end user, or just curious about the future of DS, this event is for you. Digital signage is one of the fastest-evolving sectors in the AV industry. From beginnings in wayfinding and HR communications, DS has grown to reach advertising, branding, live events, hospitality, museums, and more. […]

ravepubs.com · Promoted content
Tue, Nov 19 at 5:52 PM

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