In-store media will only make up 0.8% of US omnichannel retail media ad spend, but it will grow much faster, at 45.5% in 2025 (EMARKETER)
by Arielle Feger. Despite varying retail success, both Walmart and Target reported strong growth in their retail media networks—Walmart Connect’s US business grew 26% while Roundel’s growth was in the mid-teens, per Target CEO Brian Cornell. Here are three learnings from the retailers’ Q3 earnings calls and their implications for the retail media landscape. 1. […]
Tue, Nov 26 at 6:04 PM