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New retail media networks won’t dent the share of ad spending allocated to Amazon and Walmart (Business Insider)

Lauren Edmonds. EMARKETER's report said "Amazon and Walmart combined will gobble up more than 84% of all retail media ad spending in 2025, representing a pervasive and unyielding dominance within the channel," the report said. "The share of ad spending allocated to all other RMNs increased by less than 1 percentage point between 2019 and 2024. […]

businessinsider.com
Thu, Dec 26 at 7:57 PM

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ISE 2025 Feb 4-7, Barcelona: exhibitors, agenda, floorplan

Location: Fira de Barcelona; Gran Via Venue, Av. Joan Carles I, 64; 08908, L’Hospitalet de Llobregat, Barcelona, Spain. […]

iseurope.org · Promoted content
Thu, Dec 26 at 7:55 PM

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CEO of DOOH ad platform Place Exchange pitches the capabilities of DOOH advertising in 2025 (The Current)

Ari Buchalter, Founder and CEO, Place Exchange. Those in the DOOH space know that audience targeting and attribution measurement for DOOH are now on par with other digital channels. Individual DOOH screens can be targeted based on how they index against any demographic, behavioral, interest, or other segment, or against custom 1st party audiences. […]

thecurrent.com · Promoted content
Thu, Dec 26 at 7:54 PM

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Parent of Link Media Outdoorn Boston Omaha Corporation Announces Bradford Briner’s Resignation from Boston Omaha’s Board of Directors Following His Election as Treasurer of the State of North Carolina

OMAHA, Neb.--Boston Omaha Corporation (NYSE: BOC) (the “Company”) announced today that Bradford B. Briner will resign from the Company’s Board of Directors, effective December 31, 2024 as he assumes the position of Treasurer of the State of North Carolina effective January 1, 2025. Mr. […]

Boston Omaha Corporation`
Thu, Dec 26 at 12:11 AM

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2024: the year in retail media (Internet Retailing)

Paul Skeldon. Retail media has exploded into the retail mainstream in 2024, dominating headlines and balance sheets alike. With retailers looking to generate extra revenues, it makes sense to use all that rich first party data that they have. […]

internetretailing.net
Wed, Dec 25 at 5:06 PM

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Measurement is what retail media network experts are asking for this holiday season (DIGIDAY)

By Kimeko McCoy. As it currently stands, there’s no standard way to measure across all 200-plus of these networks. Agency execs say measurement reporting is being held together with gum and duct tape. […]

digiday.com
Wed, Dec 25 at 5:00 PM

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OOH audience: UK Retailers have had a ‘disastrous’ Christmas and warned ‘it will be a challenging start to 2025’ (London Loves Business)

By Amy Johnson Llb Finance Reporter. It appears that Retailers have had a “disastrous” Christmas as footfall on the high street was 5.3% lower than 23 December 2023 amid the increased cost-of-living crisis. On Monday retailers were expecting to see high sales, but footfall plummeted by 28.5% across all destinations, according to MRI Software. […]

londonlovesbusiness.com
Wed, Dec 25 at 4:58 PM

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Comcast is expanding its digital signage presence in healthcare, hospitality, QSR and sports venue sectors (DSToday)

Comcast Smart Solutions has partnered with Rivalry Tech and LetzChat to expand its digital signage presence in healthcare, hospitality, QSR and sports venue sectors, according to a press release. The partnership will leverage Rivalry Tech self-service ordering technology and LetzChat AI-powered language translation technology, expanding Comcast Smart Solutions' digital signage ecosystem. […]

digitalsignagetoday.com
Wed, Dec 25 at 12:10 AM

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Season’s Greetings!

To all our wonderful readers, may this holiday season bring you joy, warmth, and a world of happiness. As the year draws to a close, we hope you find moments to cherish with loved ones, reflect on wonderful memories, and look forward to a bright and prosperous New Year. Happy Holidays to you and yours. […]

Editorial
Tue, Dec 24 at 4:51 PM

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Second edition of Asia’s digital display show DDX Asia will take place February 20-21 in Mumbai, India

Launched in 2023, DDX Asia, the Expo brings together suppliers and buyers of digital solutions that power the retail and OOH environments. In its first edition DDX Asia drew 1500+ visitors. Encouraged by the response, the show is all set for its second edition to be held on February 20th and 21st, 2025, at Hall No 5, Nesco Exhibition Centre Goregaon Mumbai India. […]

ddxasia.events
Mon, Dec 23 at 6:44 PM

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Vusion Group to deploy its digital signage and inventory management tech in all of The Fresh Market’s 166 stores in the US

The program will enhance store operations and guest experience with the accelerated installation of the VusionGroup suite of solutions in over 166 stores by the end of 2025. […]

VusionGroup
Mon, Dec 23 at 6:43 PM

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A billboard ad helped a child get a kidney (Billboard Insider)

In May we ran a post by Richard Kennedy of Kennedy Outdoor asking OOH companies to run ads to help Bentlee Davis find a kidney. Richard Kennedy gives Billboard Insider an update: I wanted to reach out and thank you again for assisting with helping my buddie’s little boy find a kidney. His dad just informed me today that they finally have a donor. […]

billboardinsider.com
Mon, Dec 23 at 6:00 PM

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Las Vegas fifth-grader wins holiday billboard artwork contest (AOL)

Julia Romero. Las Vegas fifth-grader wins holiday billboard artwork contest LAS VEGAS (KLAS) – A Las Vegas fifth-grade student will now get the ultimate spot to show off their artistic talent and creativity. Jayceon Cruz of Gene Ward Elementary School was selected as the winner of Clark County’s Winter Billboard Artwork contest. […]

aol.com
Mon, Dec 23 at 12:10 AM

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Valuations of public out-of-home advertising companies as of December 2024 (Billboard Insider)

Here’s a breakdown of out-of-home company enterprise valuations which were presented in Solomon Partners December 2024 Media Monthly. Billboard Insider’s take: National CineMedia company is valued at 16.5 times estimated 2024 cashflow (EBIDTA). National Cinemedia puts ads in movie theaters. […]

billboardinsider.com
Sun, Dec 22 at 7:08 PM

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UK Touch Tech Manufacturer Needs To Sell Or Wind Down As Sales Have Stalled (16:9)

Unfortunate news out of the UK, with the northern England touch technology manufacturer Zytronic making it known that is looking at selling the company ... […]

sixteen-nine.net
Sun, Dec 22 at 7:04 PM

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