by Joe Mandese. Some see the new standard as a backward step for a medium that in recent years had moved to estimates developed by U.S. out-of-home industry JIC (joint industry committee) Geopath that have been based on whether people are actually likely to see out-of-home ad exposures. […]
OUTFRONT, in partnership with StreetMetrics, conducted several attribution studies across a variety of categories. For example, in spring 2023, a popular app took to the streets with a myriad of bus ad formats and StreetMetrics' analysis showed that those exposed to the ads were 79% more likely to download the app. […]
Another adtech/media company is taking a run at turning the back seats of hired ride vehicles into a media environment with the Chicago-based “software ... […]
This is a clever campaign done to market Adidas in Stockholm, Sweden – a digital OOH campaign tied to an app that lets runners ... […]
$46B - Total U.S. retail media ad spend in 2023. $240M - Estimated U.S. […]
Billboard Insider’s Take: JC Decaux has published a self-commissioned study documenting what a good neighbor it is. Billboard Insider has attached the press release at the end of this article. Billboard Insider is all for businesses being good stewards and good neighbors. […]
Perry Cooper, Legal Reporter. Outfront Media LLC failed to convince the Massachusetts high court Monday to let it off the hook for nearly $200,000 in property taxes on 14 publicly owned billboards it manages in Boston. […]
Oh dear … The idea of putting ad screens in the washrooms of bars and restaurants – including embedded in urinals, no really – ... […]
Presumably timing this to Touch Taiwan this week and a big exhibit stand at that show, E Ink has put out a promo video ... […]
With Broadsign already providing a centralized hub for its programmatic digital OOH (DOOH) workflows, the expanded partnership now enables PATTISON to dynamically manage and optimize its OOH inventory to unlock previously untapped revenue opportunities. […]
Commercial Integrator Expo is back, co-located with CEDIA Expo 2024, from Sept. 4-7, at the Colorado Convention Center. […]
When finer pitch LED video wall tech started coming on the market, one of the knocks other than the big one – high cost ... […]
by Christie Massey. How cost-effective is Out of Home media? It’s an important question for marketers as they build their media plans and have to justify their choices. […]
I found my way into the very nascent digital signage and DOOH sectors 25 years ago, puzzling the hell out of my daily newspaper ... […]
by Dan Berthiaume. The consumer electronics retailer is partnering with digital review/analysis publication CNET to offer curated content and unbiased editorial advice from CNET experts across its e-commerce site, app and stores, encompassing a variety of product reviews and expert picks. As part of the new collaboration, the brands are also initiating a new retail media model. […]
