Editors’ Picks

Walmart is giving participants in its retail media network access to category performance metrics (Chain Store Age)

Dan Berthiaume, Senior Editor, Technology. This integration is the latest step Walmart is taking this year to make Walmart Connect more useful to its CPG partners. The retailer also recently announced four key ways it intends to increase the value that Walmart Connect offers advertisers during 2024. […]

chainstoreage.com
Thu, Apr 18 at 11:17 AM

Permalink

OOH audience: Miles traveled increased in February 2024 (Billboard Insider)

Vehicle miles travelled rose 2% in February 2024 compared to February 2023 according the the FHWA February 2024 Travel Trends. Share this with your ad clients. The increase was most pronounced in the central US and Northeast. […]

billboardinsider.com
Thu, Apr 18 at 10:50 AM

Permalink

The 9th largest billboard operator in the US also owns a print shop and a steel structure manufacturing and installation company (Billboard Insider)

Interview with Trent Lindmark. We are in 6 states and currently have 6,700 faces. 7% of our revenue comes from our digitals compared to the big 3 (which is 30% plus) we have a lot of opportunities to grow there. […]

billboardinsider.com
Thu, Apr 18 at 10:46 AM

Permalink

Download free Earth Day creative for billboard ads from OAAA

For Earth Day 2024 on April 22nd, OAAA and EARTHDAY.ORG have teamed up to encourage consumers to recognize and celebrate Earth Day. EARTHDAY.ORG is unwavering in its commitment to end plastics for the sake of human and planetary health, demanding a 60% reduction in the production of ALL plastics by 2040. […]

oaaa.org · Promoted content
Thu, Apr 18 at 10:30 AM

Permalink

Oooops! – German Football Team’s Perimeter LED Displays Trashed As Fans Invade Pitch After Historic Win (16:9)

Hat Tip Craig Denholm for posting about this on Linkedin … LED ribbon displays – more formally known, I think, as perimeter screens – ... […]

sixteen-nine.net
Thu, Apr 18 at 8:13 AM

Permalink

Miami puts plans for extra-large LED billboards on hold (Miami Today)

by Genevieve Bowen. The colossal height and width, which is nearly two times the size allowed by county regulations, drew criticism from residents who feared it would disrupt their quality of life and mar the aesthetic of Miami’s downtown neighborhoods. […]

miamitodaynews.com
Thu, Apr 18 at 12:11 AM

Permalink

If you are a billboard installer, get on this list for free PR (Billboard Insider)

If you or your company installs vinyls and provides maintenance services for out of home companies please email davewestburg@billboardinsider.com the following: Your name or company name. Address. Your phone number. […]

billboardinsider.com
Thu, Apr 18 at 12:11 AM

Permalink

Billups’ Stephanie Gutnik: We use AI to measure DOOH performance without relying on device IDs (AIThority)

Interview with Stephanie Gutnik, Global Chief Strategy Officer at Billups, a global Out-of-Home (OOH) managed services agency. We are implementing the AI technology to solve problems, namely the misperception that OOH is not measurable. […]

aithority.com · Promoted content
Thu, Apr 18 at 12:10 AM

Permalink

New Zealand’s OOH industry reports strongest quarterly results to date for Q1 2024; DOOH and programmatic DOOH led the growth

The Out of Home Media Association Aotearoa (OOHMAA) has unveiled its revenue results for the first quarter 2024. Key highlights from Q1 include: Digital Out of Home (DOOH) revenue continued its upward trajectory, accounting for a significant share of Q1 revenue at 78%, amounting to $32.2m. This represents a notable increase of 14% YOY. […]

OOHMAA
Wed, Apr 17 at 11:19 PM

Permalink

How Large Companies Now See Digital Signage As A Consequential Part Of Their Operations (16:9)

When I first spoke with industry lifer IV Dickson about his move from software to the managed services firm SageNet, the company was still ... […]

sixteen-nine.net
Wed, Apr 17 at 11:01 PM

Permalink

OOH lender profile: Alerus Financial provides loans starting at $1 million (Billboard Insider)

Steve Haggard, Alerus Financial. What’s the smallest deal you’ll look at? $1,000,000. […]

billboardinsider.com
Wed, Apr 17 at 11:55 AM

Permalink

What If A Big Building’s Construction Wrap Or Hoarding Was A Display? (16:9)

The German company LightnTec has been steadily refining its unique LED display technology, which I’d inelegantly describe as a rugged tarpaulin that can double ... […]

sixteen-nine.net
Wed, Apr 17 at 9:28 AM

Permalink

Big Multimedia Cylinder Display Previewed For Houston Airport’s New Int’l Terminal (16:9)

When I spoke with Thibaut Duverneix of the Montreal creative studio Gentilhomme on a recent podcast, he alluded to work that was underway for ... […]

sixteen-nine.net
Wed, Apr 17 at 12:22 AM

Permalink

Michel Baronnier retires after 32 years of leading a major European digital signage integrator Trison France (Invidis)

A veteran in the field, he founded TMM Communication in 1992, transforming it into a top competitor in France and eventually facilitating its acquisition by the Spanish Trison Group in 2018. This merger propelled Trison to become the leading pure-play digital signage integrator in Europe. […]

invidis.com
Wed, Apr 17 at 12:10 AM

Permalink

Scala Staging Retail Media Networks Conference Ahead Of Next Week’s Retail Tech Show In London (16:9)

STRATACACHE had a packed room back in January when it tried out running a retail media network-focused one-day conference ahead of the NRF retail ... […]

sixteen-nine.net · Promoted content
Wed, Apr 17 at 12:10 AM

Permalink