Now the largest shopping centre in Europe Westfield London Phase 2 opened this morning, adding three new digital out-of-home screens to Ocean’s portfolio. The Gateway @ Westfield London, The Northern Totem @ Westfield London and Westfield Square launched with creative from adidas, Beats, Pandora, Samsung and John Lewis. […]
Now the largest shopping centre in Europe Westfield London Phase 2 opened this morning, adding three new digital out-of-home screens to Ocean’s portfolio. The Gateway @ Westfield London, The Northern Totem @ Westfield London and Westfield Square launched with creative from adidas, Beats, Pandora, Samsung and John Lewis. […]
Montreal’s Broadsign has bagged a nice del to drive some 500 screens at 18 Westfield shopping malls across the U.S. […]
The US wing of Westfield has started rolling out new digital OOH advertising “pods” across its flagship shopping malls – with plans to put 220 units in place across the country. The high-bright, freestanding LCDs pods include 147 double-sided indoor units, 18 taller double-sided ones, and more than 50 double-sided ones built for outdoor. […]
The retail component of the new World Trade Center in New York finally, formally, opens next week, and the 16 acre site will include some 5,000 square feet of LED. The signature installation is a 280-foot wide 4mm pixel pitch LED wall running along a concourse, driven by 12 sync’d HD outputs from players that will make for one very wide and long billboard. […]
Speciality display maker Volanti Displays, based just south of Silicon Valley, teamed up recently with a nearby luxe shopping mall – Westfield Valley Fair – on a very different digital window used to promote the Michael Kors fashion line. […]
What would be a really good environment to test and tweak retail technologies, and get them in front of major retailers and brands? How about a major mall in a tech hotbed, in a city few people groan about having to visit for a business trip? […]
US shopping mall operator Westfield put a back to back bank of big-ass LCD touch displays in one of its big malls, Garden State Plaza in Paramus, New Jersey, about a year ago. I missed the press and only stumbled across the set-up when it was written up as part of a piece in Ad Age the other day about evolving malls and technology. […]
