The operators of one of the larger shopping malls in Europe and its OOH media partner pushed a big red symbolic button last week ... […]
Hat Tip to my buddy Paul Fleuranges for passing this along … Broadcaster ABC booked a campaign across 22 screens in the Oculus retail ... […]
I’d put this in the oldie but goodie category of posts – an LED-lined shopping mall atrium in suburban Paris. I came across a ... […]
A pop-up venue in London, that you could very loosely describe as TopGolf for football players, is using interactive technologies to measure and celebrate ... […]
The Westfield Mall of The Netherlands opened a few weeks ago – Holland’s biggest retail destination with over 280 stores in the vicinity of The Hague. The development cost more than half a billion Euros, but even in a period when retail has been clobbered, the mall is more than 90% leased. Like just about any new mall these days, there is a lot of digital. […]
Almost 10 years ago, the digital OOH media tech company Ayuda floated the idea of using video analytics to base advertising costs on a pay-per-look basis – the notion being that brands would pay for verified eyeballs as opposed to gross audiences. […]
The big Westfield Stratford City shopping mall on the east side of London, around where the 2012 Olympics were staged, has been around long enough now that it is refreshing some of its digital. This is a 10mm Daktronics display applied as a gentle curve on a facade of the mall. It replaces an earlier version that has been up for eight years. […]
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The French computer vision firm Quividi has released results of a methodical research test in Australian shopping malls that showed using real-time pattern detection to match ad content to viewers had distinctly positive impacts. […]
Official Team GB partners Toyota GB and Ocean Outdoor are launching an exclusive out-of-home activation to get the nation moving ahead of the 2020 Tokyo Olympics. The I Am Team GB participation campaign will culminate with The Nation’s Biggest Sports Day on Saturday, August 24, with hundreds of events taking place right across the UK. […]
The major shopping center Westfield London has launched a pop-up store that uses artificial intelligence from Nextatlas to identify, curate and display the hottest fashion trends available in that mall. It’s a short-term demo, with proceeds going to the Save The Children charity. […]
Premium confectionery brand Aero Bliss shares the indulgent pleasure of chocolate in an experiential out-of-home campaign which even dispenses its brand new velvety, whipped bubbles. […]
Who am I to argue with Keith Weed. The man who has 5000 marketeers reporting into him and who is in charge of the world’s second biggest advertising budget, last week he pronounced at the Advertising Association, Lead, conference that he spends “Unilever’s money where consumers spend their time”. […]
Ten years ago, Westfield London opened its doors. Since then it’s expanded to become Europe’s largest retail and leisure destination, has welcomed more than 270 million visitors, and generated more than £9.2 billion in sales. In that time, sales have grown by 52 percent and footfall by 25 percent, demonstrating the enduring importance of retail in London. […]
BMW’s latest experiential outdoor campaign celebrates its awesome hybrid sports cars which combines impeccable environmentally friendly credentials with pure driving joy. In an exclusive activation at Westfield London, the iconic BMWi8 roadster takes centre stage using Ocean Outdoor’s large format full motion screen and sound shower technology to reflect its eco and iconic design attributes. […]
