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3 Steps for Optimizing Your Trade Show Marketing

Trade show marketing is an effective strategy for many industries. Whether its brand awareness or a product launch, it allows you to get your message in front of the right audience at the right time when all your key targets are in the same place. There are some inherent complexities involved in incorporating the right tactics into your trades show marketing strategy. […]

emcoutdoor.com
Thu, Nov 29, 2018 at 2:24 PM

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16:9: That Insane ETISALAT Booth At GITEX Also Had Shape-Shifting LED Walls

One of the buzziest impressions from the recent GITEX trade show in Dubai – a very large, by the looks of it moderately crazy  variation on CES – was the way, way, way over-the-top ETISALAT booth – with the telecoms company having LED everywhere, and a flying car (only kinda sorta – it appeared to be a very expensive balloon). […]

sixteen-nine.net
Tue, Nov 27, 2018 at 4:02 PM

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Digital Signage Awards Entries Up 50%: Awards Night Tables Booking Up

Entries for the 2019 Digital Signage Awards, which Sixteen:Nine is among the main sponsors, are up 50 percent year to year, and the list of entrants is impressive. […]

sixteen-nine.net
Sat, Nov 24, 2018 at 7:57 AM

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ISE 2019 Registration Opens; Show Expecting 80,000+ Attendees

Registration has now opened for the 2019 of Integrated Systems Europe – which runs Feb. 5-9 at the RAI Amsterdam. The massive pro AV trade show – which has a big digital signage component – is expected to draw numbers in excess of 2018’s totals of 80,923 registered attendees and 1,296 exhibitors. […]

sixteen-nine.net
Tue, Oct 9, 2018 at 9:24 AM

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LG Holding Nov. 1 Tech Tour Digital Signage Event In NYC

It looks LG has a big cross-section of companies co-exhibiting with it at its Tech Tour event in New York on Nov. 1.  LG’s commercial display partners at the event in Hell’s Kitchen include BrightSign, Chief, Peerless Av and numerous CMS companies like Gauddi (from the Netherlands), Hughes, Omnivex, Ping HD, Skykit, Tripleplay and 22 Miles. […]

sixteen-nine.net
Tue, Oct 9, 2018 at 7:11 AM

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E Ink Starting To Show New Filter-Free Full Color Displays Aimed At Digital Signage Market

Taiwan-based E Ink will be at the CEATAC trade show in Japan mid-month show off its new Advanced Color ePaper – call ACeP – which does full color at every pixel without the use of a color filter array, something used in its previous large format color displays. The company says: ACeP achieves a full color gamut, including all eight primary colors, using only colored pigments. […]

sixteen-nine.net
Thu, Oct 4, 2018 at 6:08 AM

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16:9: ISE Details Plans For Shifting Show To Barcelona; Time Window Unchanged

ISE had a press conference today in Barcelona, outlining its reasoning and plans behind moving the big pro AV show in 2021 to Barcelona. The show organizers laid out the thinking – notably the need to have a space large enough and destination attractive enough to keep growing the show. […]

sixteen-nine.net
Thu, Jul 19, 2018 at 8:08 AM

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16:9: ISE Relocating To Barcelona From 2021 On

Integrated Systems Europe is moving to Barcelona, Spain starting in 2021 – leaving the lovely but damp, gray and chilly February climes of Amsterdam. The new and permanent home will be the Gran Via, part of the Fira de Barcelona exhibition complex. The decision, just announced, comes after 18 months of research into the viability of remaining at the RAI Amsterdam, says ISE. […]

sixteen-nine.net
Thu, Jul 12, 2018 at 6:02 PM

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How to Create a Brand Presence Off of the Trade Show Floor

To be successful, brands must differentiate themselves to stand out to their target audience and from their competitors. For many brands, trade show marketing is a major component of the integrated marketing mix because they offer unique brand engagement opportunities. […]

emcoutdoor.com
Wed, May 16, 2018 at 5:08 PM

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16:9: 2018 InfoComm Lookahead: 336 Exhibitors Say They’re In Digital Signage, But …

I am starting to wrap my head around InfoComm, which is coming up in early June in Las Vegas. It’s not a show I attend to see new stuff. I go to spend the poking around time that I never get during Digital Signage Expo. […]

sixteen-nine.net
Sun, May 13, 2018 at 4:58 PM

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16:9: DSE 2018 Foot Traffic Back To Recent Year Averages, But End-User Percentage Up

After a seemingly slow day two for foot traffic at Digital Signage Expo a couple of weeks ago, I wondered how the trade show organizers were going to spin the post-show attendance story. The numbers are now out, and DSE is touting how buyer attendance was better than ever. […]

sixteen-nine.net
Wed, Apr 11, 2018 at 10:47 AM

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16:9: DSE 2018 – Day Two Impressions – Slooooooow

In the fall of 2008, just as the recession really started to reveal itself on the markets and elsewhere, Philadelphia was host to Digital Signage Expo East. Foot traffic would be politely described as modest. It was pretty much a ghost town. […]

sixteen-nine.net
Fri, Mar 30, 2018 at 8:25 PM

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16:9: DSE 2018 – Day One Impressions

The first day on the Digital Signage Expo trade show floor is in the can. The hall looked good and there at least seemed to be healthy-sized crowds. I definitely wasn’t having to fight my way through hordes, but the aisles all had decent traffic. […]

sixteen-nine.net
Thu, Mar 29, 2018 at 3:23 PM

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16:9: Report From ISA: Little Sign Of Digital Signage At Sign Industry’s Big Show, But Hints Of An Uptick

Guest Post: Jim Nista, Insteo Sign Expo, the International Sign Association’s (ISA) big annual trade show, is underway in Orlando. The ISA show focuses on the print and outdoor sign industry, with large format printers, CNC machines, light pole flags, architectural signage, and large outdoor LED. There’s even a section for bucket trucks for outdoor signage install. […]

sixteen-nine.net
Fri, Mar 23, 2018 at 3:35 PM

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DSE 16:9 Mixer Sponsor Profiles – Capital Networks

Capital Networks – Booth 2618 (with Sharp) Markham, Ontario-based software shop Capital Networks has been in the digital signage space longer than the space has been called digital signage. It started off, and still does a lot of broadcast work for community cable stations and specialty channels. They even have informercial networks. […]

sixteen-nine.net
Mon, Mar 19, 2018 at 6:46 AM

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