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44% of struggling exhibitors say they are unable to demonstrate a clear return on investment from trade shows; and other revelations (EMC Outdoor)

Song Heo, SVP, Media Strategy & Client Partnerships at EMC. One of the most surprising findings of the study was that the Struggling group made up the largest segment at 38%.  It was shocking to find that such a large percentage of exhibitors were struggling with their conference experience in such important and what would seem fundamental ways. […]

emcoutdoor.com
Mon, Mar 20, 2023 at 6:35 PM

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Trade Show Marketing Trends – Conference Pulse March, 2023

As we move into 2023 events are back in full swing, and there are some interesting trade show marketing trends developing as things are really ramping up for the spring trade show season. It’s time for our quarterly pause to take stock of what’s been happening in the industry. […]

emcoutdoor.com
Tue, Mar 7, 2023 at 11:40 AM

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The Benefits of Adding Out of Home Media Sponsorships to Your Event

Adding Out of Home media sponsorships to your event can create significant benefits for both exhibitors and event organizations. Sponsorship opportunities are a critical part of any major conference or trade show. For the exhibitors, they offer essential ways to elevate their profile and drive booth traffic. […]

emcoutdoor.com
Tue, Nov 29, 2022 at 10:15 AM

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Reach Event Attendees With Out of Home Media

As tradeshows and conferences are beginning to come back we thought it would be a good time to take another look at how exhibitors can reach event attendees with Out of Home media. […]

emcoutdoor.com
Tue, Nov 2, 2021 at 1:58 PM

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Safety, Flexibility Among Main Expectations for Trade Shows Post-Covid (EMC Outdoor)

By Song Heo. For many years the annual trade show, conference or professional meeting has been etched in stone on marketing calendars across the country. […]

emcoutdoor.com
Thu, Jul 29, 2021 at 8:00 AM

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5 Trends for Trade Show Marketing in 2020

Trade shows are effective in introducing your audience to new products and services; many variables can factor into the best way to reach that audience. The 2020 trade show marketing trends that we’re seeing reflect changes in attendance, advances in technology, and the fact that attendees seek new ways to experience a brand or a product to feel connected to what’s behind the logo. […]

emcoutdoor.com
Fri, Feb 14, 2020 at 2:57 PM

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Top 5 Reasons Out of Home is Important for Trade Show Marketing

Trade show marketing is a valuable strategy for helping brands and advertisers attain key business goals and metrics. It presents an opportunity to deliver campaigns that will increase brand awareness and visibility, generate sales and leads, showcase new products and services, engage with an audience and industry, and support other objectives. […]

emcoutdoor.com
Thu, Oct 10, 2019 at 3:58 PM

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Expert Tips for Planning a Branded Event

Today’s audiences are interested in and motivated by memorable experiences. More and more we are seeing brands branching out, utilizing events as a way to communicate with and provide value to consumers. In fact, 84% of marketers say events and experiences are a key part of integrated marketing campaigns. […]

emcoutdoor.com
Wed, Sep 4, 2019 at 4:43 PM

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Leveraging Experiential for Trade Show Marketing and Out of Home

Experiential marketing has begun to enter the arsenal of firms looking to build deeper relationships with their audiences. It engages consumers in unique and unexpected ways, providing memorable experiences that ultimately lead to more attention, more interaction, and more business growth. At the same time, it doesn’t exist in isolation. […]

emcoutdoor.com
Tue, Jun 25, 2019 at 2:54 PM

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10 Ways to Engage with Event Attendees

Experiential Marketing is a strategy that invites consumers to actively engage with a brand through a fun and memorable experience. Brands use different experiences like immersive pop-ups, stunts, event footprints, and sampling to reach consumers to develop a relationship and create a bond that didn’t previously exist. […]

emcoutdoor.com
Tue, May 21, 2019 at 4:53 PM

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3 Steps for Optimizing Your Trade Show Marketing

Trade show marketing is an effective strategy for many industries. Whether its brand awareness or a product launch, it allows you to get your message in front of the right audience at the right time when all your key targets are in the same place. There are some inherent complexities involved in incorporating the right tactics into your trades show marketing strategy. […]

emcoutdoor.com
Thu, Nov 29, 2018 at 2:24 PM

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How to Create a Brand Presence Off of the Trade Show Floor

To be successful, brands must differentiate themselves to stand out to their target audience and from their competitors. For many brands, trade show marketing is a major component of the integrated marketing mix because they offer unique brand engagement opportunities. […]

emcoutdoor.com
Wed, May 16, 2018 at 5:08 PM

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Understanding the Trade Show Attendee Experience

Successful trade show marketing is about developing a media plan that aligns with and capitalizes on attendee behaviors in the market to accomplish a brand’s marketing goals. At a trade show, the focus of the attendees and exhibitors is the convention, but they also spend time outside of the convention center and beyond their hotel. […]

emcoutdoor.com
Fri, Apr 20, 2018 at 2:57 PM

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The Budget & The Booth: A Trade Show Tale as Old as Time (EMC Outdoor)

Once upon a time, at a desk not too far, far away…you receive a tradeshow budget. The boss wants to make a big impression with your new brand and exhibit at one of your industry’s top tradeshows. This is the first time your company has ever considered a tradeshow space! […]

emcoutdoor.com
Mon, Mar 26, 2018 at 11:47 AM

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