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Salt Lake Theater Complex Makes Big LED Part Of Both Promotions And Productions

A longtime performing arts center near Salt Lake City has made LED displays a huge part of its new $75 million complex. The Hale Centre Theatre at Mountain America Performing Arts Centre, which opened its new home a year ago, uses big LEDs on the facade to promote productions, in the lobby near concessions, and most interestingly, as part of productions. […]

sixteen-nine.net
Sat, Oct 13, 2018 at 8:13 AM

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SignageOS Launches Software Bridge For Digital Signage On Raspberry Pi

The Czech software start-up signageOS has launched a software platform that enables established CMS software companies to add low-cost Raspberry Pi  micro PCs to its range of media player options, without having to assign the necessary development resources to figure it all out and get it running. […]

sixteen-nine.net
Thu, Oct 11, 2018 at 8:47 AM

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The Digital Signage Future (And Present) Is Managed: Industry Vet Jeff Martin

Jeff Martin has been around the digital signage industry for pretty much as long as the industry has existed – running the ops side of some very large retail networks. He was one of the co-founders of SignStorey, which at its peak ran screen networks in a wide range of groceries across the United States in the early to mid-2000s. […]

sixteen-nine.net
Wed, Oct 10, 2018 at 12:30 AM

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Does Brand Authenticity Matter?

We’ve all heard the popular slogans companies use to position themselves as socially supportive organizations after natural disasters, terrorist attacks, pollution effects or political stand-offs. The “Stay Strong” and “Stand Together” mantras to which brands attach themselves. This positioning strategy is a value-add for a brand, but it can also be polarizing. […]

emcoutdoor.com
Tue, Oct 9, 2018 at 2:27 PM

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LED Fingers Help Drive Diesel Brand In Barcelona Flagship Shop Windows

Here’s a slick, budget-friendly application of LED modules in the shop windows of Diesel’s Barcelona flagship store. The AV/multimedia firm Instronic, also based in Barcelona, put together a shop window branding program that uses 47 of what it calls LED fingers, looking a bit like a big city skyline. There also appears to be a big backdrop LED in one of the windows. […]

sixteen-nine.net
Fri, Oct 5, 2018 at 6:29 AM

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Announcing Account LAB: How our strategy team can benefit you.

At EMC Outdoor and EMC Events, we have officially launched our strategy team and named it Account LAB. This team acts as a strategic and creative plug-in, ready for engagement with you around your goals, challenges, and KPIs related to out of home, experiential and events. […]

emcoutdoor.com
Mon, Oct 1, 2018 at 10:40 PM

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How To Ensure Your Workplace Digital Signage Project Is Successful And Avoid Pitfalls

Guest Post: Jason Cremins, Signagelive Every company or organization regardless of their size or number of employees has a need to communicate openly and effectively with their teams. […]

sixteen-nine.net
Mon, Sep 24, 2018 at 8:53 AM

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Tripleplay Using Famed Football Grounds As User Group Meet-up Site

User group meetings are not something I normally write about, but the UK software provider Tripleplay has arranged for a very cool venue for its annual meet-up with end-users and partner vendors – Stamford Bridge, the home of pro football (soccer) team Chelsea FC. The central London venue is a client site. […]

sixteen-nine.net
Thu, Sep 13, 2018 at 8:04 AM

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16:9: Why Big Retailers Like Whole Foods Are Deploying Digital Endcaps And Shelf-Edge Displays

Retail is one of the most-chased vertical markets in all of digital signage, but if you ask people who really know this tech, but also really know retail, they’ll tell you they’ve rarely seen it done well, or right. I tend to agree, and sometimes its not the whiz-bang flashy stuff that makes a difference, but the more pedestrian stuff that does the whole right message/right time thing. […]

sixteen-nine.net
Wed, Sep 5, 2018 at 10:38 PM

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Innovating With the Oldest Ad Medium

In recent years, Out of Home (OOH) advertising has gained greater recognition as a core part of an integrated media plan. As the format gains popularity, the digitization of media assets is rapidly transforming how and why advertisers use it. Digital Out of Home (DOOH) allows brands to amplify their messages in dynamic and engaging ways. […]

emcoutdoor.com
Wed, Sep 5, 2018 at 1:32 PM

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16:9: Coke’s Ballyhooed Shape-Shifting LED Board In Time Square Is Now Very Much 2D

We will probably never get a public story about the three-dimensional, robotic direct view LED display that Coke spent an unknown PILE of money on for Times Square. If you were a contractor and influenced the decision to do that, you’re keeping quiet and saving face. If it is your tech, you are definitely not saying anything. […]

sixteen-nine.net
Tue, Aug 28, 2018 at 12:07 PM

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16:9: New NYC Pier 17 Destination’s Atrium Enveloped In Direct-View

The same company that put together the sync’d LED messaging and ad displays at NYC’s busy Fulton Center has done a similar job at the new Pier 17 at the Seaport District in Lower Manhattan. The technology service provider ANC has installed and now manages a new digital media network that includes more than 2,000 square feet of 4mm outdoor LED integrated throughout the complex. […]

sixteen-nine.net
Tue, Aug 28, 2018 at 10:49 AM

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16:9: High Street Releases First Free Quarterly Report On What’s Hot (And Not) In Retail Tech

The folks over at the boutique retail tech and experience consultancy HighStreet Collective have launched what will be a  quarterly report measuring the top 12 technologies that are currently being used in brick and mortar retail – showing what’s getting some traction and what’s just not happening. […]

sixteen-nine.net
Mon, Aug 27, 2018 at 5:05 PM

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16:9: Five Pitfalls For Agencies And Integrators In A Commoditizing Digital Signage Marketplace

Guest Post: Geoff Bessin, Intuiface Geoff Bessin You’re probably aware of the Innovator’s Dilemma. An innovative company corners a market and then becomes inwardly focused, directing efforts towards protecting its existing business model and technology rather than innovating further. The result is a company that becomes vulnerable to the type of upstarts they once were. […]

sixteen-nine.net
Thu, Aug 23, 2018 at 11:38 PM

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16:9: Toshiba, Directable Debut All-In-One Smart Signage TVs Using Amazon’s Fire Tech

Toshiba now has Amazon’s Fire streaming media player integrated in one of its TV lines, and a small digital signage CMS company is touting an integration that effectively makes it a low-cost “smart” signage display. […]

sixteen-nine.net
Thu, Aug 23, 2018 at 9:02 AM

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