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Friday, March 11, 2022 Fri, Mar 11, 2022

Tech expert Farrokh Mansouri to lead COMMB’s data science

Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has welcomed Farrokh Mansouri has head of data science. COMMB logo The Canadian Out of Home Marketing and Measurement Bureau (COMMB) has expanded its framework of technological and analytical expertise with the hiring of Farrokh Mansouri as head of data science. […]

signmedia.ca
Fri, Mar 11, 2022 at 1:27 PM

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Monday, October 10, 2016 Mon, Oct 10, 2016

Stephen Freitas: OOH resolves the conflict between precision targeting and mass marketing (OAAA)

One of the compelling debates to come out of Advertising Week last week is whether it’s better to rely on precise data targeting to reach individual consumers or to use mass marketing to influence consumers more broadly. […]

thoughtleadership.oaaa.org
Mon, Oct 10, 2016 at 12:52 AM

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