There is very little that’s simple about the display industry – whether it’s on the consumer or commercial side. At first glance, it would seem to be all about the electronics, but a flat panel display, in particular, involves a lot of specialty glass and chemical compounds. […]
The signageOS guys, who do middleware and related services for system on chip technology in digital signage, have released the second in a series of independent testing reports – this new one on LG’s webOS smart displays. The testing found that these smart displays come out quite well and suit a variety of use-cases in signage. […]
A report from the Taiwan-based tech publication Digitimes suggests the microLED displays that are mostly seen these days at trade show stands will start seeing broad adoption as early as 2024, for a few reasons. […]
With no end of visual distractions in retail and public spaces, the way to get people to notice and recall the key message on a piece of digital signage creative is to leave it on the screen longer. Right? Well … maybe not. […]
The French computer vision firm Quividi has released results of a methodical research test in Australian shopping malls that showed using real-time pattern detection to match ad content to viewers had distinctly positive impacts. […]
Geopath has received the out of home industry’s sign-off and formally launched its Insights platform, touted as the industry currency for Out Of Home audience measurement. The not-for-profit organization, which is governed by a board representing the entire OOH ecosystem – including advertisers, media agencies, and out-of-home media – first launched Insights as a beta platform in 2018. […]
The huge management consultant firm McKinsey & Company is opening a retail test lab store tomorrow that’s designed to try out and analyze different technologies touted to transform shopping experiences. The store – called Modern Retail Collective – opens Friday at the vast Mall of America, in suburban Minneapolis. […]
Following the search term “digital signage” on Google Alerts means getting a daily email with headlines and links to endless forecasts from Indian research factories about the state and prospects for the industry. […]
In a UK first, premium digital out-of-home (DOOH) media owner Ocean Outdoor has established the powerful interplay between advertising and content in DOOH environments using neuroscience. With so few content media channels able to provide a shared sense of experience at scale, the new study establishes Ocean’s credentials as the fourth broadcast channel. […]
Research firm DSCC’s Quarterly Display Supply Chain Financial Health Report suggests the major display panel makers in China, Korea and Taiwan are in the midst of a rough patch, with nine of the 13 panel makers tracked having year to year revenue declines. The industry tracking also suggests many of the companies recorded losses in the last couple of quarters. […]
Atlanta-based High Street Collective has now released the results of a first round of testing at a local store that doubles as a “Living Retail Lab” for digital initiatives. The owner of Citizen Supply, located inside Atlanta’s Ponce City Market, built a bar and lounge inside his store in early 2019 and called it Likewise, with the notion of setting his store apart from others. […]
I don’t follow the projector market very carefully, but have assumed that business is, at best, poking along because of the increasing large scale of LCD displays and the rise of super fine-pitch LED. But new research suggests the front projector market is doing just fine, thank you very much. […]
New Out of Home Advertising Association of America (OAAA) numbers suggest OOH ad revenues in the U.S. went up 7.7 percent in the second quarter of 2019 compared to the previous year, accounting for $2.69 billion in media spend. […]
The global LED video wall market is booming, according to new research, but the predominantly Chinese manufacturers are pivoting to open up new markets as the Trump government continues to apply (or threaten to apply) new tariffs. […]
Digital signage end-users in hyper-competitive sectors like retail and quick service restaurants have always tended to keep their cards really close to their chest when it comes to talking about the actual impact of digital signage networks. Why would they want to share results that inform and guide competitors? […]
