Good data is sometimes hard to come by as marketers jealously, and somewhat logically, guard the research they funded. But here’s a lot of very useful data from a landmark study in the UK about Digital OOH advertising effectiveness. […]
The feedback is in from a survey done in the last few days, asking people in North America and globally about their business sentiments in the midst of a pandemic. The business survey was organized by Munich-based invidis and relayed on this side of the Atlantic by the giant team at 16:9. […]
Here’s some good news to take on-board during this dark business period, and a reminder that business will come back soon enough. Revenue in the worldwide LED video display market went up by 34.7 percent in 2019, driven by surging demand for fine pixel pitch (FPP) products. […]
Sixteen:Nine is working with the Munich-based consulting, events and publishing firm invidis on a marketplace survey to get some sense of what impacts companies within the digital signage eco-system expect to see because of the novel coronavirus pandemic. […]
It should come as no surprise that the coronavirus outbreak has put a serious chill on product and service launches for 2020. Econsultancy and Marketing Week did a survey of more than 2,200 marketers, and found the majority believe the outbreak is already heavily influencing marketing activities. […]
UK-based research firm Informa is suggesting narrow-bezel LCD video wall displays are still relevant and attractive despite many to most display manufacturers starting to heavily promote direct view LED as a new alternative. […]
Every year, the UK-based consulting and research firm Futuresource Consulting sends a team of market analysts to walk the many halls of the RAI in Amsterdam to view and review what’s on show at ISE. Their findings are pulled together in a quite thorough free report that’s available as a PDF download. […]
There is very little that’s simple about the display industry – whether it’s on the consumer or commercial side. At first glance, it would seem to be all about the electronics, but a flat panel display, in particular, involves a lot of specialty glass and chemical compounds. […]
The signageOS guys, who do middleware and related services for system on chip technology in digital signage, have released the second in a series of independent testing reports – this new one on LG’s webOS smart displays. The testing found that these smart displays come out quite well and suit a variety of use-cases in signage. […]
A report from the Taiwan-based tech publication Digitimes suggests the microLED displays that are mostly seen these days at trade show stands will start seeing broad adoption as early as 2024, for a few reasons. […]
With no end of visual distractions in retail and public spaces, the way to get people to notice and recall the key message on a piece of digital signage creative is to leave it on the screen longer. Right? Well … maybe not. […]
The French computer vision firm Quividi has released results of a methodical research test in Australian shopping malls that showed using real-time pattern detection to match ad content to viewers had distinctly positive impacts. […]
Geopath has received the out of home industry’s sign-off and formally launched its Insights platform, touted as the industry currency for Out Of Home audience measurement. The not-for-profit organization, which is governed by a board representing the entire OOH ecosystem – including advertisers, media agencies, and out-of-home media – first launched Insights as a beta platform in 2018. […]
The huge management consultant firm McKinsey & Company is opening a retail test lab store tomorrow that’s designed to try out and analyze different technologies touted to transform shopping experiences. The store – called Modern Retail Collective – opens Friday at the vast Mall of America, in suburban Minneapolis. […]
Following the search term “digital signage” on Google Alerts means getting a daily email with headlines and links to endless forecasts from Indian research factories about the state and prospects for the industry. […]
