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Tuesday, August 2, 2016 Tue, Aug 2, 2016

Putting Privacy and OOH in Perspective

Mobile, social, and online media increasingly are connected to out of home (OOH) advertising. This connection helps consumers get information matching their interests and helps advertisers to target messages. The OOH industry also respects privacy. […]

specialreports.oaaa.org
Tue, Aug 2, 2016 at 9:25 AM

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Wednesday, March 2, 2016 Wed, Mar 2, 2016

US Senator Raises Consumer Privacy Concerns After Clear Channel’s Radar Comes On Screen

A prominent US Senator – Al Franken of Minnesota (Democrat) – is going after outdoor giant Clear Channel Outdoor and another giant – AT&T – over news this week that the companies are leading a group teaming up to aggregate anonymous smartphone data to generate location and demographic analytics and hyper-target advertising on conventional and digital OOH ad signs. […]

sixteen-nine.net
Wed, Mar 2, 2016 at 5:42 PM

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