Via Digital Signage Pulse The age-old “those cameras are spying on me” thing, involving digital OOH ad displays, has reared its tiresome head yet ... […]
Guest Post: Sanjay Manandhar, ISM Connect Sanjay Manandhar When maturity of browsers in the late 1990s was making websites more than digital posters, and getting us all into e-commerce, a constant refrain was that it was not advisable to put one’s credit card details online—fraudsters might start using your credit card. […]
The news agency Reuters recently posted a story outlining and confirming how the U.S. drugstore chain Rite-Aid had been using facial recognition technology – cameras and AI algorithms – to monitor customers in some of its stores in New York City and L.A. […]
As technology for digital signage matures and becomes more interactive and personalized with beacons and video analytics, should regulation similar to the recent GDPR and CCPA (California Consumer Privacy Act) policies for the web be implemented for digital signage? […]
A teaser video is up for the great discussion recorded online last week by the new umbrella organization ACE (Advocates of Connected Experiences). It involved the heads or key members of several different associations that all touch on and deal with similar issues and challenges around experience and privacy. […]
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I want to thank the many OAAA members I’ve met for your guidance and warm welcome. While traveling the country on my nationwide listening tour over the past five months, I have seen first-hand the passion our members have for this industry. The future of OOH is incredibly bright, and our opportunities are vast. […]
The edit is done and now you can watch the full video of the Coffee and Controversy panel on privacy issues run last month in New York City. I moderated the session and had a great, very smart bunch of panelists. The edit was done by the Digital Signage Federation, which organized and hosted the event. […]
A couple of weeks back I was in New York for the annual Digital Signage Federation Coffee and Controversy event, which I moderated. I was able to grab audio last year and post as a podcast, and this year we managed the same. The audio is OK, at best, but you should be able to hear just fine. […]
The always popular – even with me involved – Coffee and Controversy event put on by the Digital Signage Federation is coming up fast. It’s less than two weeks from today in New York. This year’s morning event will be Oct. […]
When it comes to the future of Extended Reality, or XR, we need to consider the ethical and moral consequences of using such a powerful technology. XR is an umbrella term given to all computer-generated environments that either merge the physical and virtual worlds or create an entirely immersive experience for the user. […]
Rome-based design and technology studio Ultravioletto, known for producing installations with robot dancers in “5 Sonic Arms” and code art in “Tribute to Creators,” recently unveiled their “Neural Mirror,” which takes all of the digital signage and communications industry’s concerns about privacy and biometrics and transforms them into an installation with a provocative artistic statement. […]
It’s been a rough few weeks for the media company Intersection and its LinkNYC “smart cities” ad posters. First, dozens were vandalized and damaged. Now an activist group is duct-taping anti-LinkNYC messages to the screens. […]
"Companies will need to severely limit their ability to collect behavioral data, a mainstay dependency of marketers for over a decade. This will have a significant impact on the efficacy of driving inferences and targeting and re-targeting ads. […]
Byte, Kilobyte, Megabyte, Gigabyte, Terabyte, Petabyte, Exabyte, Zettabyte, Yottabyte, Brontobyte, Geopbyte. (Yup… Brontobyte…Sounds like something from the Flintstones, but ok, sure…) We’ve all heard about Big Data, it’s everywhere in the news. But what does this all mean for Out of Home? Let’s start with establishing a sense of scale. […]
