This is a digital OOH advertising campaign that REALLY shows the potential and impact of using sensors, real-time connections and templates to custom-target a campaign down to individuals. In Paris, sensors at a busy crosswalk monitor pedestrian foot traffic and the red, amber or green state of the crossing lights. […]
This looks very nice – an experiential video wall in a luxury boutique hotel in Paris that’s ambient, reactive and highly functional when needed. The Sofitel Paris Baltimore Tour Eiffel worked with Montreal tech agency Float4 on a multi-touch digital welcome wall on the street level designed to help tourist guests connect with the city. […]
Sephora has opened up a digital-heavy, small footprint shop in Paris that builds screens into the visual environment and uses different interactive tools to let shoppers get at what’s not physically stocked at the location. […]
One of the emerging trends in large format digital displays and walls will, I think, be generative, visualized content based on data and then dynamically rendered. It will happen because the investment goes in at the front-end but the content keeps refreshing itself, as opposed to needing to be re-thought and re-made regularly. […]
