LED ribbon boards have grown common on the perimeter of pro football/soccer pitches, and we’ve seen venues like Grand Slam tennis main courts surrounded ... […]
This is the new Zara store on the Champs-Elysées in Paris – described by the fast fashion brand as the “most innovative store in ... […]
The hotels sector has long been an active investor in digital signage, but with the notable exception of casino resorts, most properties have paid ... […]
Let’s finish off 2022 on a positive note – highlighting a terrific creative job at a renovated building in Paris that respects and works ... […]
Just about every example of an LED based on a vertical column has been for DOOH advertising in places like airports and rail stations, ... […]
I’d put this in the oldie but goodie category of posts – an LED-lined shopping mall atrium in suburban Paris. I came across a ... […]
The great majority of the projects I come across in retail involve a single flagship store, so it was interesting to come across a group of coordinated DV LED window and entry screen projects involving a French retailer in Paris. […]
This is nicely done – a digital skylight in the lobby of an office block in Paris. The content was designed and produced by ADMEMORI for AXA REIM SGP, the owners of 21 rue de Châteaudun. The concept and design was by the architectural firm DTACCarchitects and the display tech up in that light cove is from FlexLedLight. […]
This is a digital facade that attracts and greets shoppers at a new Louis Vuitton store in a terminal at De Gaulle Airport in Paris. The direct view LED cabinets frame a large entryway and sit below the store header and logo. The shop opened in November at Terminal 2AC. […]
This would have to be the first time I have seen the dreaded Windows Blue Screen Of Death used as a an artistic element … During the recent Paris Fashion Week, the Balenciaga fashion’s show featured a runway that was fully surrounded by LED panels, including curved ones for overhead. […]
This is the atrium of the Louis Vuitton Foundation building in Paris – a one-of-a-kind business and cultural center that is also an art museum and the global headquarters of LVMH, the parent company of Louis Vuitton. There are six fine-pitch LED columns welcoming guests and displaying artworks from the museum’s collection, as well as LV branded themes. […]
This is a digital OOH advertising campaign that REALLY shows the potential and impact of using sensors, real-time connections and templates to custom-target a campaign down to individuals. In Paris, sensors at a busy crosswalk monitor pedestrian foot traffic and the red, amber or green state of the crossing lights. […]
This looks very nice – an experiential video wall in a luxury boutique hotel in Paris that’s ambient, reactive and highly functional when needed. The Sofitel Paris Baltimore Tour Eiffel worked with Montreal tech agency Float4 on a multi-touch digital welcome wall on the street level designed to help tourist guests connect with the city. […]
Sephora has opened up a digital-heavy, small footprint shop in Paris that builds screens into the visual environment and uses different interactive tools to let shoppers get at what’s not physically stocked at the location. […]
One of the emerging trends in large format digital displays and walls will, I think, be generative, visualized content based on data and then dynamically rendered. It will happen because the investment goes in at the front-end but the content keeps refreshing itself, as opposed to needing to be re-thought and re-made regularly. […]
