There’s no doubt that 2019 has been an exciting year for the out-of-home (OOH) market in the UK, with large-scale acquisitions, the rise of digital media and exponential growth dominating the headlines. In fact, the market’s total revenues grew by 9.4% year-on-year during the second quarter, rising from £284 million to £310 million. […]
There’s no doubt that 2019 has been an exciting year for the out-of-home (OOH) market in the UK, with large-scale acquisitions, the rise of digital media and exponential growth dominating the headlines. In fact, the market’s total revenues grew by 9.4% year-on-year during the second quarter, rising from £284 million to £310 million. […]
1. OOH Ad Revenue Grows While Other Media Fall. 2. […]
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Out of home is finding new footing in today’s marketplace, outperforming almost every other advertising media. Its ability to raise broad awareness while remaining targeted have made it a critical component of media plans for brands across all verticals. Out of home (OOH) media is built for the purpose of broad reach, high frequency, audience targeting and engagement. […]
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If there’s one trend that has defined traditional advertising during the last few years, it’s the growth of billboards and OOH media at the expense of television and similar marketing channels. According to Magna, the global OOH spend increased by 4.6% in 2018, whilst this was the only traditional advertising medium to grow during this 12-month period. […]
Billboards come in a range of sizes. While you may be most familiar with the ones you see on Sunset Boulevard or driving along the highway, you can choose from a bunch of different billboard dimensions. The size generally depends on the surroundings and local restrictions. […]
The new Geopath Insights released earlier this month usher in a new era of Out of Home media planning. As an industry, we are shifting from a focus on the format and location to a focus on the audience. […]
One of the oldest forms of Out of Home advertising is the billboard. As technology has advanced through the decades, billboards have offered new capabilities that allows them to better convey advertising messages and visuals. In the last century, the spread of digital and connected billboards have made advertising even more effective. […]
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Trade show marketing is a valuable strategy for helping brands and advertisers attain key business goals and metrics. It presents an opportunity to deliver campaigns that will increase brand awareness and visibility, generate sales and leads, showcase new products and services, engage with an audience and industry, and support other objectives. […]
In many ways, integrated campaigns represent the Holy Grail for marketers and local businesses. One of the primary reasons for this is the demands of consumers, with an estimated 72% of all customers thought to prefer an integrated marketing approach in the digital age. […]
Art and advertising have been intertwined since the inception of modern-day marketing. From Andy Warhol’s “Campbell Soup Cans” to Norman Rockwell creating ads for Jell-O and Orange Crush in the 1940s, the lines between advertising and art have been blurred for ages. […]
