It stands to reason that out-of-home (OOH) advertising should have suffered globally as a result of the Covid-19 pandemic, with the industry trade body in the States estimating that up to 40% of billboards lost their usual audiences during the peak of lockdown. […]
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by Gino Cesto. Certain Categories Will Need to Advertise. We expect that the outdoor resurgence will be led by several categories eager to connect with consumers after so long away. […]
During the 1990 to 1991 recession, Sam Walton, who ran a small supermarket business in the States, decided that although the country was in turmoil, he would forge ahead with his business and continue his advertising efforts. His hope was that once the recession had lifted, the business would have built some exposure and be in a strong position to prosper. […]
During the 1990 to 1991 recession, Sam Walton, who ran a small supermarket business in the States, decided that although the country was in turmoil, he would forge ahead with his business and continue his advertising efforts. His hope was that once the recession had lifted, the business would have built some exposure and be in a strong position to prosper. […]
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There’s no doubt that OOH media has hit the headlines in the UK over the course of the last 12 months, with large-scale acquisitions and an increased ad spend in the space capturing the attention of marketers nationwide. The growing effectiveness of OOH advertising has also been borne out throughout 2019, with digital channels driving a 36% increase in impacts in comparison with the previous year’s figures. On average, two-thirds of Brits now see a digital screen or billboard at least once a week, providing the type of exposure and awareness that all brands crave. […]
There’s no doubt that OOH media has hit the headlines in the UK over the course of the last 12 months, with large-scale acquisitions and an increased ad spend in the space capturing the attention of marketers nationwide. The growing effectiveness of OOH advertising has also been borne out throughout 2019, with digital channels driving a 36% increase in impacts in comparison with the previous year’s figures. On average, two-thirds of Brits now see a digital screen or billboard at least once a week, providing the type of exposure and awareness that all brands crave. […]
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As 2020 begins, all the major wireless carriers now have some kind of 5G. This is going to impact more than just your data plan. 5G will also change the future for digital out of home. […]
While businesses have been advertising their products and services across multiple channels for decades now, there’s no doubt that modern-day firms invest more in marketing than ever before. This is borne out by the numbers, with the total advertising spend in the UK estimated to peak at over £26 billion by the end of 2020. […]
While businesses have been advertising their products and services across multiple channels for decades now, there’s no doubt that modern-day firms invest more in marketing than ever before. This is borne out by the numbers, with the total advertising spend in the UK estimated to peak at over £26 billion by the end of 2020. […]
In the days leading up to the Super Bowl, many companies have been competing to win the brand sweepstakes. With Super Bowl commercials becoming increasingly cost-prohibitive (ads in this year’s game cost $5.6 million per 30 seconds), many advertisers want to find other ways to build excitement around the game—and all the better if they shell out less money to do it. […]
