The Best Outdoor Advertising Blogs
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Mon, Jan 18, 2021 at 10:29 AM
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Advertising, like many areas of business, endured a difficult 2020. But the future is starting to look a little brighter, especially when it comes to out of home (OOH) advertising. […]
By Noel D'souza. OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021 As the world gears up for the COVID vaccine, OOH experts are on a hopeful path about economic growth in 2021 after months of inaction. […]
Picture the scene; you’re building an integrated marketing campaign that’s built on clearly identified audiences, key demographics and behaviours that may be unique to your consumer base. When planning and executing this type of campaign, it’s inevitable that smartphones will play a pivotal role in determining how and where you target specific consumer demographics. […]
The post Blog first appeared on DASH TWO. […]
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There’s no doubt that the popularity of out of home (OOH) advertising has continued to grow incrementally over the years, with OOH being the advertising channel of choice for local and national brands alike. Despite a coronavirus-induced dip this year, the market will continue to rebound and recover in 2021, with a total OOH ad spend of £1.23 billion forecast for the next 12 months or so. […]
Even with a record haul of $6.7 billion expected to be spent this year, only a small fraction of that will go to billboards. Just $16.5 million was spent on OOH in the 2016 presidential cycle, and through the first half of 2020, that number was $18.4 million. What gives? […]
Branding Locally in the Time of Covid “Know your audience” has always been a key mantra driving advertising; today it is more relevant – and imperative that marketers select appropriate media to reach the audience with greater precision based on behavioral data. Local Out of Home media distinctly and uniquely operates in the real world, offering marketers an opportunity to connect based on behaviors by time, place, context and with creativity. […]
While the Covid-19 outbreak may have taken a temporary toll on the demand for out-of-home (OOH) advertising in the UK, there’s no doubt that this market remains on an upward trajectory in the longer-term. This was reflected clearly by last year’s figures, which revealed that total OOH revenue in the UK during Q2 grew by an impressive 9.4% year-on-year. […]
There’s no doubt that the world of marketing has changed considerably during the digital age, with brands adopting an increasingly nuanced and integrated approach to building campaigns. […]
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Marketing has been shaped by many changing trends over the course of the last 50 years, but few have been as transformative as digitisation and computerisation. However, while advertisers continue to rely heavily on digital and online marketing, they’re also investing increased amounts into out-of-home (OOH) channels and creating increasingly integrated campaigns. […]