Part 1 of a series featuring insights into millennial behavior – by an actual millennial One year ago, I was introduced to the Out of Home world. OOH was not a common term used in any of my Penn State communications classes so the last year has been quite the learning experience. […]
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A trade show is both a sales and marketing event for the exhibitor. With over 1.9 million exhibitors at events every year (2015 CEIR Exhibition Industry Census), exhibitors now more than ever are competing for attendees’ attention. But how can event organizers, both large and small, work with exhibitors to create effective means of brand enhancement? […]
The standard grocery store layout can be broken down into 2 main sections: the perimeter with fresh items like produce and dairy, and the center, filled with the packaged goods. This “center” store is disappearing. And where is it going? […]
While the relevance and efficiency of search marketing is widely-respected among modern marketers, it is not enough by itself to maximise your potential turnover. After all, becoming visible on Google’s first page and having the capacity to accurately measure the ROI on your search marketing spend has less of an impact if customers are unfamiliar with your brand (or its core offering). […]
With other traditional media channels like print, radio and broadcast TV waning amidst the ever-changing consumer landscape, many brands have been investing huge dollars in digital ads. “Revenue from digital advertising, driven largely by search and mobile, reached $32.7 billion for the first half of 2016, an increase of 19 percent from $27.5 billion last year (2015)”. […]
Summer is a time when you’re sure to see people outside, looking for things to do and open to fun marketing initiatives. Experiential marketing is the smartest way to reach your target audience during the summer to create positive lasting impressions, promote new items, boost sales and make your brand stand out. After the event 74% of the participants have a more positive opinion about the company, brand, product or service being promoted. […]
Outside the convention center is where the continuation of business gets done in a relaxed and receptive environment and away from the din and white noise of the convention center. […]
We have to take responsibility for this at Airoutdoor, as it was our decision to use Trump’s face as an eye-catching marketing tool. It is the creativity and innovative nature of the advert that is more important than the content itself, as such thinking can prove key when looking to engage customers in the OOH (out-of-the-home) marketing space. […]
Desktop, laptop, tablet, smartphone. Email, phone call, text, Skype, FaceTime, video-conferencing – with so many forms of digital communication at our fingertips 24/7, making clients just a tap away why is it that trade shows are not just surviving, but thriving in the connected age? […]
In fact, these ‘billboards’ are far-removed from the cut-throat world of consumerism, while they are also doing more to help the drought-ravaged villagers than the local government. But how can this be, we hear you ask? Put simply, these are far from ordinary billboards, as in fact they are fitted with large-volume tanks that have been harvesting rainwater. […]
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Digital displays will run in transit, shopping mall and airport venues. Tbilisi, Georgia. September 29, 2015. […]
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The Middle East's largest airline, Emirates, has continued its latest global marketing campaign, 'Hello Tomorrow,' by launching a new custom-built billboard advertisement at the entrance roundabout of London Heathrow. The bespoke billboard ad is situated at the welcome site of Heathrow's Central Terminal Area, and provides the first brand message for traffic entering the airport from the M4 motorway. […]
