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Brand Building: How To Build Trust Through OOH Advertising

However, there is something of a disconnect here, as barely 36% of shoppers say that they trust large brands and corporations to do what is right. With this in mind, it’s clear that brands need to work harder in the quest to build trust and loyalty among their consumers, particularly as shoppers become increasingly knowledgeable and discerning with every passing year. […]

airoutdoor.co.uk
Wed, Feb 14, 2018 at 8:45 AM

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5 Effective Local Marketing Techniques on a Budget

Interestingly, there’s a remarkable consistency surrounding marketing spends in the UK, with firms typically committing 11.4% of their overall budget to advertising and promotions. This applies across both B2B and B2C sectors, while this rate has remained largely unchanged during the last decade. […]

airoutdoor.co.uk
Fri, Jan 19, 2018 at 5:41 AM

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How to Measure Outdoor Advertising

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dashtwo.com
Thu, Jan 18, 2018 at 10:00 AM

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Types of Out-of-home Advertising – A Guide for Businesses

This highlights the potentially lucrative nature of OOH advertising, which includes a number of particularly generative and profitable channels. But not all OOH channels have been created equal, so you’ll need to understand each one in detail if you’re to successfully leverage outdoor media. […]

airoutdoor.co.uk
Mon, Jan 15, 2018 at 5:24 AM

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Out of Home Media Delivers More Online Activity Compared to Television, Radio & Print

This growing awareness has helped to reaffirm the importance of out-of-home (OOH) media and advertising channels, which play an increasingly influential role in driving online brand interactions. This has been explored further in a study by Nielsen, which confirmed that OOH continues to driver a higher volume of online interaction than television, radio and print media in 2017. […]

airoutdoor.co.uk
Mon, Dec 11, 2017 at 7:56 AM

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Effective OOH Advertising for Local Businesses: 6 Successful Case Studies

Statistics provided by the Advertising Association and Warc, which also states that billboards accounted for around 25% of this total outdoor marketing spend, which has continued to increase by around 3% year-on-year in the UK. […]

Wed, Nov 29, 2017 at 4:27 AM

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Advertising Property: Do Billboards Work For Estate Agents?

Not only this, but an estimated 44% of aspiring home-owners now locate potential properties though the Internet, encouraging agents to increase their online advertising and marketing spend while changing the way in which they promote individual properties. […]

airoutdoor.co.uk
Mon, Nov 6, 2017 at 8:38 AM

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How Universities & Colleges Are Acquiring Students With Outdoor Advertising

The numbers tell a very different story, with the demand for higher education have fallen by just 1% across the UK since 2012. In England, the proportion of 18 years olds who apply to university has actually increased, peaking at a record 37% last year. […]

airoutdoor.co.uk
Tue, Oct 17, 2017 at 10:54 AM

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8 OOH Advertising Stats You Need To Know

#1 – 71% of Consumers Often Look at the Messages on Roadside Billboards Perhaps the most effective OOH advertising method is the billboard, which can be designed in variable sizes to target a host of core demographics and customer behaviours. […]

airoutdoor.co.uk
Fri, Oct 6, 2017 at 10:18 AM

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The Power of OOH Proximity Marketing for Local Businesses

Beacons are certainly not the only way through which brands can leverage proximity marketing, as traditional methods such as billboards can also be genuinely effective. In this post, we will talk about the power of proximity marketing and ask how small businesses can capitalise this through the medium of traditional billboards. […]

airoutdoor.co.uk
Fri, Sep 15, 2017 at 11:51 AM

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What You Must Know About OOH Assisted Conversions

From an analytical perspective, assisted conversions relate to the various interactions that a customer has with a brand that lead up to a conversion, they are all-important steps that take place before the final interaction or purchase, with each being assigned a value based on the transaction and their individual contribution. […]

airoutdoor.co.uk
Fri, Sep 8, 2017 at 7:10 AM

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Why Brands Should Focus on Awareness & Not Engagement

While the emphasis of advertising may have shifted noticeably in the five decades, it is fair to say that the drive to create awareness is once again taking centre stage. But why is this the case, and what does it tell us about the contemporary advertising world?   How Have Brands Had Their Focus Diverted in Recent Times? […]

airoutdoor.co.uk
Thu, Aug 31, 2017 at 9:53 AM

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The Where and When of Buying Billboards

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dashtwo.com
Sat, Aug 19, 2017 at 11:30 AM

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How to maximise e-commerce sales with billboards

This has made outdoor advertising something that some online marketers typically fear, primarily because it has historically be difficult to apply common metrics or measure your ROI with web analytics. […]

airoutdoor.co.uk
Wed, Aug 16, 2017 at 6:42 AM

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Billboard Sizes & Dimensions: A Complete List

Have you ever wondered about the specific billboard dimension that exist, and which ones would be most suited to your business? After all, choosing the right size is crucial to your venture, both from a cost perspective and its ability to effectively engage customers. In this post, we will explore some of the most popular billboard sizes, and determine where they are best deployed. […]

airoutdoor.co.uk
Thu, Aug 10, 2017 at 9:07 AM

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