For years, advertisers across the globe have targeted students as part of their various marketing campaigns. This demographic is becoming increasingly popular with every passing year too, particularly as those currently turning 18 are now part of the lucrative Millennial demographic. […]
Jeff Gunderman has been a prominent voice in advertising and marketing for decades. We decided to tap his extensive field and agency knowledge to help us understand the current state of out of home, success stories, and exciting growth opportunities! . […]
There’s no doubt about it; brands and advertisers are becoming increasingly preoccupied with digital marketing channels in the modern age. This is especially true in the UK, which is widely considered to be the largest market for digital ad spending across the whole of Europe. […]
After the seismic geopolitical events that rocked 2016, it’s little wonder that Oxford Dictionaries selected “post-truth” as their word of the year. This refers to circumstances where objective facts are less influential in shaping public opinion than appeals to emotion and individual faith, creating a scenario where people manufacture their own realties according to their feelings. […]
[…]
Advertising is believed to reach £29 billion this year, up 3 percent more than last year and 35 percent since 2010. With this number continuing to rise incrementally. In fact, the amount spent on marketing in the United States has nearly doubled since 2014, with this trend also prevalent in the UK and similarly developed economies. […]
While the comparison between paper and digital billboards has raged for several years now, there isn’t a great deal of discussion concerning the environmental impact of these popular advertising mediums. […]
The word ‘disruptive’ has historically been considered in a negative light, but this is not the case in the fast-evolving world of marketing. In fact, disruptive marketing offers incredible opportunities to modern-day brands, particularly those that want to steal a march on their competitors and stand out from the crowd. […]
[…]
[…]
With Super Bowl LIII in our rear-view, once again we’re left reflecting on the phenomenal amount that brands are willing to spend on mere seconds of advertising during the big game. This year, brands shelled out an estimated $5.1 million per TV spot, which is said to have reached roughly 98.2 million viewers. […]
While you may have been taught never to judge a book by its cover, it’s arguably ill-judged to apply this wisdom to advertising. After all, punchy and engaging headlines enable brands to initially capture the attention of customers, which is crucial if they’re ultimately to convert consumers and sell their products. […]
Like many other industries and niches, the luxury shopping market is becoming increasingly fixated on OOH marketing opportunities. There’s arguably a good reason for this, with online sales growth for women’s luxury apparel alone thought to have peaked at 18% in the UK last year. […]
Few political issues of our time have polarised opinion quite like Brexit, with talking points such as democracy, free speech and hypocrisy exacerbating the divide between leave and remain voters nationwide. Notions of free speech and hypocrisy are particularly relevant, as they’ve underpinned the entire Brexit campaign and lead to increasingly tribal clashes between both sides of the argument. […]
[…]
