As we in Out-of-Home start to hit our stride in the new year, we also reflect on what proved to be a banner year in 2019. It was one in which OOH saw a resurgence like no other media has ever experienced. The media landscape changed drastically and brands across the board moved quickly to capitalize on OOH. […]
Out-of-home advertising is on the rise. Thanks to digital integration and creative new uses, 2019 was a year of major growth for OOH and its many forms, causing more brands to leverage it and realize its benefits. Last year, we saw better and more integrated campaigns, which came with better alignment and comparability with other media like digital, TV and print. […]
I’d imagine most ad media people think of digital out of home being a visual medium, but there’s a venture-funded start-up suggesting it can do targeted digital advertising at dispersed venues via audio. Vibenomics, based in Indiana, has closed $5 million in new funding from a range of backers, to run what it calls its Audio Experience Solution. […]
This is the launch of our Ask the Experts content series, a collection of agency and brand leaders’ short-and-sweet responses to a single question related to out-of-home advertising, experiential and digital marketing. […]
Out of home is finding new footing in today’s marketplace, outperforming almost every other advertising media. Its ability to raise broad awareness while remaining targeted have made it a critical component of media plans for brands across all verticals. Out of home (OOH) media is built for the purpose of broad reach, high frequency, audience targeting and engagement. […]
EMC Outdoor taps media operations and account management expert, Donna Hogg, to join the agency’s team of account executives. Based out of Denver, Colorado, Hogg will focus on developing and nurturing clients in the Midwestern and Western regions. […]
The new Geopath Insights released earlier this month usher in a new era of Out of Home media planning. As an industry, we are shifting from a focus on the format and location to a focus on the audience. […]
One of the oldest forms of Out of Home advertising is the billboard. As technology has advanced through the decades, billboards have offered new capabilities that allows them to better convey advertising messages and visuals. In the last century, the spread of digital and connected billboards have made advertising even more effective. […]
For decades, our team of marketing and media experts have been crafting smart strategies and creative plans for our clients. From helping launch new brands to elevating awareness for legacy companies, we’ve cut our teeth in markets across the country and around the world. […]
Trade show marketing is a valuable strategy for helping brands and advertisers attain key business goals and metrics. It presents an opportunity to deliver campaigns that will increase brand awareness and visibility, generate sales and leads, showcase new products and services, engage with an audience and industry, and support other objectives. […]
Art and advertising have been intertwined since the inception of modern-day marketing. From Andy Warhol’s “Campbell Soup Cans” to Norman Rockwell creating ads for Jell-O and Orange Crush in the 1940s, the lines between advertising and art have been blurred for ages. […]
I vividly remember facilitating a focus group of Out of Home industry peers four or five years ago, talking about the future of OOH, what changes were coming, and what that meant. When I posed the question, “What happens when we reach a critical mass of digital out of home media, and it can be bought programmatically through a trading desk?,” one member of the group snorted. […]
New Out of Home Advertising Association of America (OAAA) numbers suggest OOH ad revenues in the U.S. went up 7.7 percent in the second quarter of 2019 compared to the previous year, accounting for $2.69 billion in media spend. […]
Digital might be the latest and greatest in the ad world, but Out of Home is a force to be reckoned with. In fact, it’s the only traditional ad medium to see growth in the past year. According to Nielsen, 90% of residents over the age of 16 have noticed an out of home message in the past month, and 80% have seen one in the past year. […]
Experiential marketing has begun to enter the arsenal of firms looking to build deeper relationships with their audiences. It engages consumers in unique and unexpected ways, providing memorable experiences that ultimately lead to more attention, more interaction, and more business growth. At the same time, it doesn’t exist in isolation. […]
