Desktop, laptop, tablet, smartphone. Email, phone call, text, Skype, FaceTime, video-conferencing – with so many forms of digital communication at our fingertips 24/7, making clients just a tap away why is it that trade shows are not just surviving, but thriving in the connected age? […]
Conversion of 700 screens will be followed by expansion to 2,500 displays. Sydney, Australia. April 5, 2016. […]
Traditional and digital out-of-home platforms unite to present enterprise network operators with a single solution. Montreal, Canada. February 18, 2016. […]
Anne Lyons is a bit like her Park Avenue office – cheerful and welcoming. VP, National Client Partnerships at Clear Channel Outdoor, she lights up the out-of-home industry with her bright personality. […]
“The more you do, the more you realize you can do,” said Christina Radigan, Director of Marketing and Communications at the Outdoor Media Group of Companies, Omnicom’s out-of-home buying group. Christina practices what she preaches. […]
The Middle East's largest airline, Emirates, has continued its latest global marketing campaign, 'Hello Tomorrow,' by launching a new custom-built billboard advertisement at the entrance roundabout of London Heathrow. The bespoke billboard ad is situated at the welcome site of Heathrow's Central Terminal Area, and provides the first brand message for traffic entering the airport from the M4 motorway. […]
British retailers Hunter and Topshop will be launching new digital out of home ad campaigns across the country on Friday to give customers a unique experience of the famous upcoming clothing trade show, London Fashion Week.Using innovative digital outdoor adverts, as well as social media, the fashion giants are planning to bring this year's catwalk styles into customers' wardrobes at the touch of a button.Topshop's billboard coordinates with social media to give customers a unique experienceTopshop has partnered with Twitter to showcase London Fashion Week's trends according to tweets using the #LFW hashtag. […]
