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How to Plan Your Out-of-Home Campaign Using the Latest Technology and Data (EMC Outdoor)

The Out of Home advertising market continues to evolve. Far more than just buying some billboards, technological advances have made it one of the most complex media types available to brands today. Implement it correctly, and you can effectively reach broad subsections of relevant audiences with significant ROI. […]

emcoutdoor.com
Fri, Jun 10, 2022 at 9:39 AM

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Price Doesn’t Equal Value: Out-of-Home and the CPM Conundrum (EMC Outdoor)

by Matthew Noll. If I were to show you a small section of a very famous painting, you probably wouldn’t have much luck identifying it: If I zoom out to show you twice as much, we’re probably still in the same boat, there’s just not enough information to go on. If I give you twice as much again you may begin to have some ideas. […]

emcoutdoor.com
Mon, May 9, 2022 at 3:14 PM

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What is Out of Home Media? (EMC Outdoor)

What is Out of Home media? Even for experienced marketers, can be tempting to dismiss out of home media as “just billboards”. Average ad spends pale compared to digital and television, so it’s no wonder Out of Home is often an afterthought. […]

emcoutdoor.com
Tue, Feb 8, 2022 at 5:13 PM

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How out-of-home media planning has changed post-pandemic (EMC Outdoor)

by Christie Massey. In many ways Out of Home media planning is starting to get back to normal, but during the pandemic things changed in some unanticipated ways. Some of those changes – like only looking at media in “essential” locations or the complete lack of trade shows – are changing back. […]

emcoutdoor.com
Wed, Oct 27, 2021 at 7:57 PM

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How out-of-home media will handle targeting in the post-cookie marketing world (EMC Outdoor)

By by Betsy McLarney, CEO, EMC Outdoor.  By looking a little closer, you can see the expanding role of Out of Home media in the post-cookie marketing world. Google’s plans for third-party cookie phaseout sent the marketing world reeling. For savvy marketers, the phaseout isn’t a big surprise. […]

emcoutdoor.com
Wed, Oct 20, 2021 at 11:52 PM

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EMC Outdoor Explains How Out-of-Home Advertising Can Help Drive Business Recovery in the Post-Covid Economy

Out of Home media can help drive business recovery for advertisers who are trying to build back after difficult times. After a year and a half of masks, social distancing, and economic hardship, we are finally seeing a return to “normal” and signs of growth and recovery. People are, finally, doing the things they enjoy. […]

emcoutdoor.com
Thu, Sep 30, 2021 at 3:32 PM

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Preparing for Your First Programmatic Out of Home Campaign (EMC Outdoor)

When it comes to digital media and Out of Home, all banner ads are not created equal. For some of them 400 x 1400 pixels translates to 14’ x 48’ and one impression turns into thousands. You’ve probably been hearing about it, but may have some questions before launching your first Programmatic Out of Home Campaign. […]

emcoutdoor.com
Tue, Apr 20, 2021 at 11:00 AM

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COVID’s Effect On Out of Home Media: A Check In

As we approach the unwelcome milestone of a year of dealing with the COVID pandemic, and as the promise of vaccine rollouts allows us to begin to see a light at the end of the tunnel, we thought it would be a good time to stop and take stock of things.  Dealing with COVID mobility and Out of Home has been a bumpy road for everyone involved in the industry, from media owners to agencies and advertisers. […]

emcoutdoor.com
Fri, Jan 22, 2021 at 4:23 PM

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Out of Home Media Trends for 2021

It’s no secret that the Out of Home industry took a big hit in 2020. As lockdowns went into effect in March and April consumer traffic outside the home dried up almost overnight. Events were cancelled, trade shows went virtual and brands made major cuts to their advertising budgets with Out of Home largely turned off. […]

emcoutdoor.com
Tue, Jan 12, 2021 at 1:16 PM

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Geopath Insights Transforms Out of Home to Audience-First Media

The new Geopath Insights released earlier this month usher in a new era of Out of Home media planning. As an industry, we are shifting from a focus on the format and location to a focus on the audience. […]

emcoutdoor.com
Thu, Oct 24, 2019 at 12:50 PM

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The Disruptive Future of Programmatic Out of Home

I vividly remember facilitating a focus group of Out of Home industry peers four or five years ago, talking about the future of OOH, what changes were coming, and what that meant. When I posed the question, “What happens when we reach a critical mass of digital out of home media, and it can be bought programmatically through a trading desk?,” one member of the group snorted. […]

emcoutdoor.com
Thu, Aug 29, 2019 at 12:36 PM

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Out of Home’s Shift from Knowledge to Skill-based Planning

The digital world has shifted the way that we all think about reaching consumers. Today, we can dig into deep levels of data and analyze critical information that gives us incredible insights into customer behaviors. For planners and marketers, these insights are valuable for strengthening the foundation and effectiveness of campaigns. […]

emcoutdoor.com
Tue, Dec 11, 2018 at 12:35 PM

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