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Why Should You Include Out of Home in Your Media Plan? (EMC Outdoor)

In this increasingly digital age, why should you be including Out of Home media?  Why consider OOH when digital online and mobile are king?  In this second installment of our 3-part series, “An Introduction to Out of Home”, we are going to touch upon not just why Out of Home should be considered, but why it should be a core media buy for any plan. […]

emcoutdoor.com
Thu, Dec 14, 2017 at 3:38 PM

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How to reach family decision makers via a combination of DOOH and mobile advertising (EMC Outdoor)

How to Reach Family Decision Makers: A New Media Plan for a New Lifestyle You had me at buy one get one free… It’s an understatement to say my life has changed over the last decade.  I have gotten married, bought a house, had two babies, bought a bigger house and pretty much have been settling into the American dream since then.  I have also settled into a very desirable and marketable audience, the 30 something working mother and family decision maker. […]

emcoutdoor.com
Sun, Dec 3, 2017 at 7:07 PM

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From Directional to Behavioral – The Wedding Cake Model of Out of Home Media Planning (EMCOutdoor)

Think of a wedding cake – close your eyes and picture it in your mind. It probably has several tiers, each one getting a little bit smaller as you move up – right? It turns out that wedding cake is a pretty good model for the evolution of Out of Home media planning. […]

emcoutdoor.com
Sun, Nov 5, 2017 at 10:14 PM

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What is Out of Home Media? – An Introduction

What is Out of Home Media? Well…..Billboards right? […]

emcoutdoor.com
Fri, Oct 6, 2017 at 10:09 AM

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How OOH reaches holiday shoppers on the path to purchase (EMCOutdoor)

The Reports of Retails’ Death are Greatly Exagerated We’ve all seen the headlines – “Brick and Mortar is Dead”, “Online shopping is the biggest thing in the universe”, etc… The growth of online shopping has been a popular headline for several years now, you can hardly look at any advertising related news sites without seeing an article with dire pronouncements about the death of real stores, and the huge growth of Amazon and other online retailers.  But just the other day Starbucks announced they were closing their online store. […]

emcoutdoor.com
Wed, Oct 4, 2017 at 4:05 PM

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How to sell out of home advertising to agencies and brands (EMCOutdoor)

A recent study by Omnicom’s Benchmarketing suggests not only using Out of Home in your media plan, but allocating more media dollars towards it.  Agencies need to be having the discussion with their clients that OOH is no longer a novel afterthought, but a critical piece to their media mix.  And for those advertisers that are currently using OOH in their marketing efforts, experts are recommending that spend be ramped up significantly. […]

emcoutdoor.com
Mon, Sep 25, 2017 at 6:35 PM

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New studies may have you rethink your out of home advertising budget (EMC Outdoor)

What would you do if we were to tell you that in order to make your advertising campaign work to its fullest extent, you should not only triple your Out of Home budget, but take dollars away from television and radio to do so? […]

emcoutdoor.com
Wed, Jul 26, 2017 at 6:34 PM

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OOH: The Spice in Your Media Plan (EMC Outdoor)

I like to cook. By no means am I a gourmet chef, but I get by. Chili is one of my favorite dishes to prepare for my family. […]

emcoutdoor.com
Tue, Jun 27, 2017 at 11:19 AM

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San Francisco | A Day in the Life of a Convention Attendee

San Francisco is one of the top trade show and convention markets in the country and possibly the world. It also happens to be a fantastic city for food, drink, sights, and shopping. I often spend a lot of my time in markets checking out the media we place for our clients in and around the convention center. […]

emcoutdoor.com
Tue, Jun 20, 2017 at 10:19 AM

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Digital Immersion and its impact on DOOH (EMC Outdoor)

The first time I placed Virtual Reality (VR) goggles on my head, I was not too impressed with the immersion experience that I was having. The goggles were bulky, I was tripping over the tether cord, and I was accidentally hitting people as I doodled a squiggle masterpiece with Google Tilt Brush. In short, I could not untether from the real world — as the technology promised. […]

emcoutdoor.com
Wed, Jun 14, 2017 at 7:20 PM

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A Day in the Life: Summer Festivals

I’m going to the circus, I’m going to the fair, To see the pretty ladies With flowers in their hair! Getting ready for a festival day in NYC combines the best of both worlds; the sense of being free that comes with the festival life, and the hustle and bustle of a large city. […]

emcoutdoor.com
Thu, Jun 1, 2017 at 4:41 PM

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Thoughts on my first OAAA Convention, or, What do Punctuated Equilibrium, Usain Bolt, and Thanksgiving Dinner have to do with Out of Home? (EMC Outdoor)

There is a theory in evolution called punctuated equilibrium. Essentially what it says is that evolution is not a steady, plodding, gradual accumulation of incremental changes over time. Instead, it says that evolution is long periods of relative stasis where very little changes, punctuated by short bursts of rapid, major changes, moving forward in fits and starts. […]

emcoutdoor.com
Tue, May 23, 2017 at 5:51 PM

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How out of home media helps reach continuing education students

How do you ensure your marketing plans are reaching busy working adults looking to return to school? With over 7,000 higher education institutions in this county, the market is saturated and competition is at an all-time high (https://nces.ed.gov/, U.S. Department of Education, National Center for Education Statistics. […]

emcoutdoor.com
Fri, May 12, 2017 at 11:46 AM

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Emerging Trends That Will Shape the Future of Digital Out of Home (EMC Outdoor)

The scale of Digital OOH will continue to grow – and will soon overtake traditional Out of Home media. The first digital billboards were installed in the US around 2005 and started slow, by 2010 there were still only about 2000 digital billboards installed in the US. Since then the growth curve has taken a sharp upward turn. […]

emcoutdoor.com
Sun, May 7, 2017 at 4:44 PM

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Millennial Mindset: A Day in the Media Life of a Millennial

Part 1 of a series featuring insights into millennial behavior – by an actual millennial One year ago, I was introduced to the Out of Home world. OOH was not a common term used in any of my Penn State communications classes so the last year has been quite the learning experience. […]

emcoutdoor.com
Tue, May 2, 2017 at 8:08 AM

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