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Add this to your sales pitch: Why use out-of-home advertising for political campaigns (EMC Outdoor)

by Freddie Strebeck. Using out-of-home media for political campaigns is a powerful strategy that is often overlooked or under-utilized. Marketing for political campaigns needs to use every tool available to maximize the reach of its messaging and ensure it reaches the appropriate audiences as efficiently as possible. […]

emcoutdoor.com
Mon, Feb 12, 2024 at 2:36 PM

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“If I Had A Hammer”: What My Grandfather’s Hammer Taught Me About Billboards (EMC Outdoor)

by Matthew Noll. I have a hammer that belonged to my grandfather. (Wait… I thought this blog was about outdoor advertising?) It is – don’t worry – I’ll get to that in a minute. […]

emcoutdoor.com
Fri, Jan 19, 2024 at 10:36 AM

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OOH Gets Top Overall Performance From Media Pros: Research (16:9)

Here’s a little year-end nugget of positive messaging for the out of home and digital out of home sector – word that it gets ... […]

sixteen-nine.net
Wed, Dec 20, 2023 at 9:16 AM

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Almost Everything That Could Go Wrong, Did, For Clear Channel Outdoor: Report

Billboard Insider has some very interesting background insights on why there have been stories this past year of the media company Clear Channel Outdoor selling ... […]

sixteen-nine.net
Tue, Dec 19, 2023 at 8:39 AM

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Wrapify: A Top Tier, Performance Driven Out-Of-Home Platform

Discover the top-tier difference with Wrapify - where transparency, quality, and data meet to redefine rideshare advertising. Get more value, reach, and impact for your brand. The post Wrapify: A Top Tier, Performance Driven Out-Of-Home Platform appeared first on Wrapify Blog. […]

blog.wrapify.com
Wed, Nov 29, 2023 at 4:38 PM

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What is Outdoor Advertising: Top 4 Benefits

Out of home (OOH) media is an innovative and integrated type of location-based messaging. It takes many forms including bulletins, wallscapes, vehicle wraps, posters, point-of-purchase displays, and many more.  What is outdoor advertising in the modern world, and how can it benefit your business? […]

emcoutdoor.com
Wed, Nov 15, 2023 at 2:00 PM

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UK OOH Industry Counteracts Citizen Opposition To Ad Spread With Report On Positive Contributions To Economy, Infrastructure (16:9)

The marketing body organized by top UK OOH media companies has a report out that counteracts the sentiments and advocacy of citizen organizations that ... […]

sixteen-nine.net
Tue, Nov 14, 2023 at 6:52 PM

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A Marketer’s Guide to EOY Media Planning

In markets with limited Out-of-Home (OOH) inventory, creativity is key. Explore alternative strategies like rideshare and app-enabled delivery advertising, wild postings, transit advertising, and experiential approaches to make the most of your outdoor campaigns. The post A Marketer’s Guide to EOY Media Planning appeared first on Wrapify Blog. […]

blog.wrapify.com
Mon, Nov 13, 2023 at 11:29 AM

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OUTFRONT Exiting Great White North, Selling OOH/DOOH Business To Canada’s Bell Media (16:9)

On the heels of news Clear Channel is continuing to back out of the European OOH/DOOH media market comes word that another US media ... […]

sixteen-nine.net
Thu, Oct 26, 2023 at 8:11 AM

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Geofencing Mobile Advertising in OOH Campaigns (EMC Outdoor)

The most successful advertising campaigns pair relevant messaging and precise targeting. Adding geofencing to your out of home (OOH) advertising strategy leverages cutting-edge technologies to deliver messages to the right audience at the right time. […]

emcoutdoor.com
Wed, Oct 25, 2023 at 1:12 PM

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Overcoming Low OOH Inventory

In markets with limited Out-of-Home (OOH) inventory, creativity is key. Explore alternative strategies like rideshare and app-enabled delivery advertising, wild postings, transit advertising, and experiential approaches to make the most of your outdoor campaigns. The post Overcoming Low OOH Inventory appeared first on Wrapify Blog. […]

blog.wrapify.com
Mon, Oct 23, 2023 at 9:56 PM

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How to Measure OOH Advertising ROI

Measuring the return on investment (ROI) of out of home media (OOH) advertising has long been a challenge, primarily because of the gap between your customer’s online and offline interactions. In the past, gauging OOH ROI relied on labor-intensive methods like surveys, focus groups, and tracking foot traffic to physical locations. […]

emcoutdoor.com
Wed, Oct 11, 2023 at 9:16 AM

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Making Every Impression Count: Politics And OOH

Wrapify revolutionizes political advertising with localized vehicle wraps. Boost your campaign's visibility and engage voters effectively. The post Making Every Impression Count: Politics And OOH appeared first on Wrapify Blog. […]

blog.wrapify.com
Wed, Oct 4, 2023 at 10:50 PM

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Why OOH marketing should be part of your omnichannel strategy (EMC Outdoor)

In this blog post, we will explore what an omnichannel strategy is, its importance, and how incorporating out of home (OOH) marketing can enhance overall marketing activities. Additionally, we’ll examine a hypothetical company’s omnichannel marketing strategy and discuss best practices for successful implementation. What is OOH Marketing? […]

emcoutdoor.com
Wed, Sep 27, 2023 at 11:22 AM

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The Long Game Marketing Strategy For Betting And Sportsbook Apps

In the evolving landscape of legalized sports betting, staying ahead of the game is essential. Discover three pivotal strategies to set yourself apart from the competition. The post The Long Game Marketing Strategy For Betting And Sportsbook Apps appeared first on Wrapify Blog. […]

blog.wrapify.com
Wed, Sep 27, 2023 at 9:33 AM

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