The advertising industry just consolidated into fewer hands than ever before, and if you’re a mid-market brand, you’re about to find out exactly what that means for your business. If you’re a marketer at a mid-market brand, you’ve probably been watching the news with a mix of fascination and concern. […]
The out of home media company that has an eight-year ad contract with Transport for London (TfL) says an expanded and digitally upgraded network in ... […]
Experienced tech-industry veteran Karen Bach has joined Leeds-based outdoor advertising specialist 75Media as Chair. The appointment follows a seven figure investment in 75Media last month from NPIF II – Mercia Equity Finance, managed by Mercia Ventures as part of the Northern Powerhouse Investment Fund II (NPIF II). […]
On the Surface In today’s fast-paced digital landscape, capturing consumer attention requires more than just traditional… The post Disruptive Nature: Brands Turn To New Methods Of Reaching Audiences appeared first on Wrapify Blog. […]
The out of home ad industry in the U.S. crossed the $9 billion revenue threshold for the first time, up 4.5% year on year ... […]
Leeds-based outdoor media operator will integrate 49 new sites, with a reach of 19 million people a fortnight. 75Media has acquired the majority of Mass Media’s large-format digital roadside billboard portfolio, further strengthening its position as one of the UK’s leading outdoor media operators. […]
75Media, the UK’s fastest-growing roadside media operator, has secured a seven-figure investment from Mercia Ventures as part of the Northern Powerhouse Investment Fund II (NPIF II), to help cement its position as a tech-driven leader in the outdoor advertising industry. The investment will accelerate 75Media’s technological developments, particularly its proprietary AI platform, BOB (Billboard Optioning & Booking system) which has been designed to democratise outdoor advertising, empowering brands of all sizes to plan and build impactful outdoor advertising campaigns. […]
EMC Outdoor is pleased to announce the addition of Media Planner, Molly Botterman. Molly comes to EMC with extensive agency experience planning and buying Out-of-Home as well as other media channels. She brings strong skills across media strategy and planning, campaign management, and team leadership. […]
In today’s dynamic marketing landscape, demonstrating the return on investment (ROI) of advertising efforts is more crucial than ever. Out-of-home (OOH) advertising has long been a staple in brand strategies, and notably, is the second-fastest growing ad medium, with projections for continued double-digit growth (Broadsign). […]
Today we unveil an AI innovation that allows businesses of every size to access the brand-building power of outdoor advertising. The proprietary BOB (Billboard Optioning & Booking) system, originally launched in April 2024, now enters its next chapter with BOB 2.0 – the beta version of an AI-powered upgrade that simplifies outdoor advertising like never before. […]
The World Out of Home Organisation (WOO) is holding a media business conference in Japan for the first time next month – a one-day ... […]
The US-based outdoor media company Clear Channel is continuing to back its way out of the EU market, with news now that the company ... […]
by Betsy McLarney, CEO, EMC Outdoor. It’s that time of year again when we look at the coming year and predict 2025 marketing trends. For Out-of-Home media trends, some are not necessarily new but are continuations of existing shifts. […]
It’s that time of year again, as marketers are putting the final touches on their media plans for next year and looking to wrap up their Out-of-Home media budget optimization. As Out-of-Home specialists, we know all too well that OOH is often left until the end of planning and usually only receives a very small portion of the budget compared to its flashier cousins. […]
There are a few reasons why advertisers don’t use Out-Of-Home media – and all of them are wrong. But before we dissect these reasons, let’s take a quick look at the underlying decision-making process and how that influences the choice to include OOH or not. It’s the question of logic vs emotion. […]
